Dear Snapchat…

A short message for Snap Inc.

Erik Fiala
Nov 7, 2016

I cannot resist commenting on the topic of Spectacles. It was bothering me since I’ve heard about this product of yours.

Why are you naming your second product so… I mean why are you naming it this way? Why be generic instead of strengthening the brand?

Spectacles? How about…

Snaptacles

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Erik Fiala

Product expert who loves building shit. Check out my portfolio of projects at erikfiala.com