Dear Snapchat…

A honest message for Snap Inc.

Erik Fiala
Nov 7, 2016 · 1 min read

I cannot resist to comment on the topic of Spectacles. It was bothering me since I’ve heard about this product of yours.

Why are you naming your second product so… I mean why are you naming it this way? Why weakening the brand instead of strenghtening?

Spectacles? No…

Snaptacles.

Making your word base a standard would be very beneficial in terms of recognition and the Snap brand would get much stronger.

Consider renaming it… or just don’t. Anyway — those are only my thoughts and they don’t matter all that much. 😊


Thank you for your time and if you’d like to share some insights on this topic, just drop me a comment down below. Hope you enjoyed this blog post. See you in the next one!

E.

Follow me on Behance, Twitter & Linkedin.
Don’t forget to check out my portfolio.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade