Psychology Behind Colors
Background, meaning, emotion and impact
Psychology behind colors — one of the most favourite topics I like to talk about. This post will be mostly covered by picture explanations, but you’ll get the point. Who wants to read super-long posts anyway… 😪😄
Color is a form of non-verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual — it all depends on what energy they are expressing at that point in time.
Emotions — A bit more specified
- Positive: physical courage, strength, warmth, energy, basic survival, stimulation, masculinity, excitement
- Negative: defiance, aggression, visual impact, strain
- Positive: intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm
- Negative: coldness, aloofness, lack of emotion, unfriendliness
- Positive: optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity
- Negative: irrationality, fear, emotional fragility, depression, anxiety, suicide
- Positive: harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace
- Negative: boredom, stagnation, blandness, enervation
- Positive: spiritual awareness, containment, vision, luxury, authenticity, truth, quality
- Negative: introversion, decadence, suppression, inferiority
- Positive: physical comfort, food, warmth, security, sensuality, passion, abundance, fun
- Negative: deprivation, frustration, frivolity, immaturity
- Positive: physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species
- Negative: inhibition, emotional claustrophobia, emasculation, physical weakness
- Positive: psychological neutrality
- Negative: lack of confidence, dampness, depression, hibernation, lack of energy
- Positive: sophistication, glamour, security, emotional safety, efficiency, substance
- Negative: oppression, coldness, menace, heaviness
- Positive: hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency
- Negative: sterility, coldness, barriers, unfriendliness, elitism
- Positive: seriousness, warmth, Nature, earthiness, reliability, support
- Negative: lack of humour, heaviness, lack of sophistication
The most favourite colors for men and women
The least favourite colors for men and women
Colors in Branding
Colors in Marketing
Misconception around the psychology of colors
As research shows, it’s likely because personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion is about as accurate as your standard palm reading.
