10 Things You’re Doing Wrong On Your Business’ Blog (That Are Costing You Clients)

Are you a business owner who happens to have a blog for their business?
Do you want your business to grow and flourish in the coming years?
If you said “Yes” I have good news and bad news.
The bad news is that your blog might not be great and the mistakes that you’re making on it are probably costing you money. (Not good.)
But the good news is that this article is just for you! I’ve put together 10 things you’re doing wrong on your business’ blog (that are costing you money) so that you can see them and hopefully fix them! (Very good!)
Sidenote: Want more in-depth info on the mistakes you’re making on your blog? Check out my YouTube video on the topic, where I go into more detail about these same 10 mistakes and how they’re costing you money! (this is a goldmine for anyone looking to actually fix their shit and grow their business!)
Having said all that — let’s start off our list!
1. Writing Content Your Ideal Customers Don’t Care About
Your ideal customers should jump with excitement at the thought of you publishing a new blog post. (Check out Zapier and Bloggingwizard’s blogs)
If they’re not, you’re doing something wrong. It’s costing you search engine rankings, social media shares, the attention of your customers and ultimately because of all of those combined — money.
Fix it, please.
2. Not Using Plugins
The difference between you having website visitors and having those same website visitors also be paying customers is partly you just sucking at using plugins.
Regardless of whether you have them installed, have never heard of them, or are using them ineffectively, it’s costing you money because they’re tools that make certain processes easier like managing payments/transactions, automating emails, giving people discounts automatically, etc.
3. Not Collecting Emails
The biggest online businesses that I’ve seen are all collecting emails so they can follow up with their potential customers in the future.
If you’re not doing this then in my opinion you should start.
It’s important to collect emails because someone might end up on your site just once and never return but if you get their email you can keep in contact with them for 6 more months and get them to buy from you.
The power of following up is not to be underestimated.
4. Not Having Calls-To-Action
This goes hand in hand with our previous point about collecting emails.
In case you don’t know what the term is referring to — it’s:
“Subscribe to our email list for weekly discounts and awesome FREE opportunities!”
or
“…Let us know what you thought in the comments below!”)
They’re important because you say exactly what you want through them and it makes it easier for people to give it to you. Not using them is a complete waste.
5. Having TOO MANY Calls-To-Action
“But you just said-”
I know what I just said — BUT DON’T OVERDO IT!
It’s helpful when you have 1 or MAYBE 2 calls-to-action that are on the same page. Add more and it gets confusing.
And the more confused the person feels the less likely they are to choose to do ANYTHING!
So don’t put more than 2 different call-to-action on the same page.
6. Not Having Social Share Buttons
You wanna hear a bad idea? Okay, here goes:
Don’t put social share buttons on your blog.
That’s as bad of an idea as you can come up with.
There’s free plugins that work wonders. It takes almost zero effort to set these up.
And it costs you nothing when 65 people share your article on Facebook, getting you 350 new potential clients.
So please don’t make this mistake.
7. Not Linking Internally (To Your Own Products, Services or Other Blog Posts / Articles)
Listen, if you think your blog posts and products are actually helpful then you won’t have a problem recommending them every chance you get.
NOT shoving your products and other blog posts in people’s faces is selfish if you know it’ll actually help them.
And people don’t have a problem with you recommending them things IF those things really make their lives better!
So it’s a win-win situation for both you and you readers:
They’ll be appreciative for all the helpful, useful and valuable things you’ve given them AND you’ll get people scouring your blog and buying your products!
Fantastic!
8. Not Linking To Or Crediting External Sources
Don’t be a dick.
By not linking to other sources or crediting the authors/creators of things you showcase you’re:
- …not being helpful to your reader because they might want to find out more about the thing you showcased but you’re essentially hiding it from them.
- … a dick to the person whose idea you’re using without crediting. Because it took them time, energy, money and probably other resources to make that thing a reality and they would benefit if you mentioned them (e.g. link to their site, showcase their social media @ name or AT LEAST mention their name).
Don’t be a dick — credit other people’s shit.
9. Linking Way Too Much, Making it a Mess For The Reader
Linking is good. Crediting is good. But there IS a “too much” you need to watch out for.
Using 1 relevant and helpful link per 1–3 paragraphs seems to work well. The point is to make sure you don’t make EVERY WORD a link towards something because 1) it looks ugly and 2) it feels overwhelming to people so they’d rather leave than stay on your stupid blog post.
Link. Credit. But pay attention to whether or not you might be overdoing it. Ask a friend. Ask a customer. Ask your mom. Just make sure you’re not overdoing.
10. Not Writing For The Web
If there’s anything I want you to take away from this article it can be this:
You can write whatever you want, however you want, BUT there are only a small number of ways that you can do things AND GET AMAZING RESULTS.
There are certain formulas for how to write effectively for the web and you should be using them.
Have headings, have subheadings, break things up with images and/or gifs, have a thumbnail, have a call-to-action, link to stuff you’ve mentioned that might help people, etc.
The point is that there are an infinite number of ways to write whatever the hell you want but only a very small number of ways to write it in a way that’ll give you the results that’ll change your life.
Wrapping Up
There we have it — that’s 10 things you’re doing wrong on your business’ blog (that are costing you money).
Thank you for reading! If you have any questions feel free to reply to this or to message me on Facebook and I’ll get back to you asap.
And finally:
Which of these was most helpful to you? Let me know in the comments below!
