Momentum > Magnitude

Erik Kruger
Aug 23, 2017 · 1 min read

I have a problem with people telling others to “just take massive action”.

What does it even mean?

It’s such a vague, useless platitude.

Here’s why:

The underlying assumption is that the other person is not doing enough. Not pulling their weight. Perhaps, even lazy. That there is more to be gained if the person simply did more.

When in reality it’s probably a fear of failure or the sheer size of the undertaking that keeps them stagnant.

In which case, “just take massive action” becomes useless advice.

We cannot ignore basic human tendencies. People fear change. People fear failure and rejection.

“Take massive action” only feeds the resistance that prevents movement.

The problem is not the magnitude of action, it’s the lack of momentum.

If you can get someone to start moving you will be amazed at what they can accomplish. Movement begets movement. Slowly you build up experience and capacity. This in turn, allows you to play bigger games. Take bigger risks.

So, forget magnitude. It comes with time. Focus on momentum.

Momentum > Magnitude

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Written by

Finishing Masters in Executive Coaching | Thinking Partner |Public Speaker | Founder of BetterMan & APEX| http://erikkruger.com

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