Top 5 Best Alternatives to Voluum

HSU Marketing
5 min readApr 3, 2024

Top 5 best alternatives to Voluum:

  1. Trackbee
  2. Facebook Pixel
  3. Google Analytics
  4. Hotjar
  5. AdsBridge

You’ll find the best Voluum substitutes in this guide to help you track and manage your marketing campaigns more efficiently.

What is Voluum?

Voluum is a feature-rich tracking tool made to keep tabs on the performance of online advertising campaigns. Among the features in its suite are performance analytics, click tracking, and conversion tracking. It provides affiliates and advertisers with a centralized dashboard to effectively optimize their marketing initiatives.

Why then search for alternatives?

Voluum is a powerful tool, but it might not be the best choice for everyone. Frequently cited constraints include its cost structure, intricate user interface, and particular feature needs.

Therefore, it becomes imperative to investigate alternatives in order to identify a solution that meets all of your company’s needs.

What Are the Alternatives to Voluum?

  • Trackbee

Say goodbye to the headache of managing multiple tracking platforms. You can have everything you need in a powerful tool made just for your Shopify store with Trackbee.

Trackbee ensures accuracy and dependability, guaranteeing that your ad performance metrics are accurate.

What distinguishes Trackbee is as follows:

  • Accurate Ad Monitoring: With Trackbee’s 100% accurate data guarantee, bid guesswork farewell.
  • Improvements in Decision-Making: Your targeting gets more precise with enriched data returned to Google and Facebook, increasing ROAS by at least 20%.

Try Trackbee NOW!

How is Trackbee’s accuracy guaranteed? With Trackbee, errors and privacy concerns are eliminated as data is collected directly from the source, unlike other platforms that rely on data from third parties.

So let’s examine the benefits:

  • Performance insights in real time: Get real-time updates on ad performance to make quick adjustments to your strategy.
  • Multi-Platform Integration: Easily monitor your marketing data through a variety of digital platforms.
  • Advanced Engagement Analytics: Find out what appeals to your audience so you can make ads that work better.
  • Easy-to-use dashboards: Tailor your view to highlight the most important metrics.

In essence, Trackbee is the go-to platform for making snap decisions based on real-time data. Trackbee.io offers the adaptable tools and resources you require, whether you’re making changes to your targeting tactics or conducting campaign performance evaluations, to maximize your marketing return on investment.

Take my word for it, but also give Trackbee a try for free right now!

2. Facebook Pixel

Facebook Pixel is a helpful tool for tracking advertisements, particularly for marketers looking to get more creative with their Facebook strategy.

This tool facilitates the monitoring of conversion events, the creation of customized audience segments for targeted campaigns, and the use of retargeting techniques to reconnect with website visitors.

Among the advantages of Facebook Pixel are:

  • Smooth connection to websites
  • Enhanced targeting features
  • Immediate access to data on ad performance in real time

3. Google Analytics

Among Google Analytics’s most notable features are the following: In the current digital era, Google Analytics remains the preferred tool for e-commerce businesses seeking a comprehensive understanding of their online performance.

Google Analytics offers helpful data regarding website user behavior, traffic sources, and marketing initiatives that boost user engagement.

Notable features of Google Analytics include:

  • Pre-made reports specifically designed for e-commerce companies
  • Simple integration with Google Ads to improve prospective customer targeting
  • Connectivity to sophisticated reporting programs such as Looker Studio and BigQuery for in-depth analysis

Marketers can track their campaigns with Google Analytics and use the free platform to make data-driven decisions.

4. Hotjar

In addition, Hotjar offers direct feedback tools like polls and surveys, which let marketers learn more about their audience than just what’s visible. This feature is especially helpful for comprehending user preferences and enhancing the overall efficacy of campaigns.

Hotjar’s vast feature set is intended to provide users with a comprehensive understanding of their interactions:

  • Heat maps
  • Recordings made by visitors
  • Funnels for conversions
  • Formal evaluation

These features give marketers valuable data about user behavior, which enhances the efficacy of websites and advertising campaigns.

To make advertising campaigns better, you need tools for analyzing forms and conversion funnels.

Furthermore, Hotjar provides direct feedback tools, such as surveys and polls, that enable marketers to discover more about their audience than just what is readily apparent. This function is particularly beneficial for understanding user preferences and enhancing the overall efficacy of campaigns.

5. AdsBridge

Well-known for its flexibility, AdsBridge offers comprehensive insights into traffic distribution and campaign performance.

This platform goes beyond simple tracking by offering a wide range of features for effective management, analysis, and optimization of digital advertising campaigns.

The main benefits of AdsBridge are:

  • Cutting-edge traffic distribution system that ensures top-notch ad placement and performance.
  • Split-testing tools for data-driven decision-making in campaign management.
  • A user-friendly landing page builder that improves the overall effectiveness of marketing funnels.

Standards for Assessing Options

Costing

Pricing is an important consideration when choosing a Voluum substitute. Companies must assess if the expense fits into their budget and provides value for money in comparison to Voluum’s pricing options.

Features

Another important thing to think about is the variety of features that an alternative offers. Making sure the platform satisfies your unique needs is crucial, from campaign tracking to reporting capabilities.

Interface User

The total user experience can be greatly impacted by how simple and intuitive the user interface is to use. A disorganized or complex interface can reduce productivity, so it’s important to consider this before choosing a choice.

In summary

Ultimately, after comparing and contrasting a number of Voluum substitutes, Trackbee comes out on top for companies looking for a tracking platform that is accurate, dependable, and simple to use.

Optimizing marketing return on investment is made easier with Trackbee’s user-friendly interface, improved decision-making capabilities, and 100% accurate data guarantee.

With the help of Trackbee’s multi-platform integration, real-time performance insights, and sophisticated engagement analytics, marketers can make well-informed decisions and optimize the effectiveness of their advertising.

Don’t wait to give Trackbee a try and see for yourself how much your campaign performance has improved.

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