So right up front, I have a dog in this fight.

In the first quarter Twitter’s live stream was 30 seconds behind the broadcast on NFL Network https://youtu.be/WLxzmgK4F28

By the end of the 4th quarter twitter’s “live” stream was 2:45 behind broadcast.

When you combine that with the insane amounts of cash Twitter had to pay to several CDNs to make it work at all and there are some fundamental problems here.

You can’t have people consuming live sports across multiple platforms (video, tweets, live stats) if they are significantly out of sync. It’s even worse if the most compelling of the experiences (video) has the most latency.