Erik Sebellin-RossHow to use Soft Metrics to Constantly Improve Online ResultsThere are two types of metrics: hard and soft. Hard metrics revolve around actionable items, typically, sales, such as number of purchases…Sep 20Sep 20
Erik Sebellin-RossFake Online Reviews and Followers: Short-Term Gain for Long-Term PainThe FTC recently announced a decision to officially ban fake online reviews and inflated social media followings. This is to the advantage…Sep 6Sep 6
Erik Sebellin-RossThe Importance of Visuals in Digital MarketingWhen attention spans are constantly shrinking (a study by Microsoft in 2015 found the average for an adult is eight seconds, though it…Aug 30Aug 30
Erik Sebellin-RossThe Benefits and Risks of User-Generated Content for Your BrandUser-generated content (UGC) has become a cornerstone of modern digital marketing, offering brands a unique opportunity to connect with…Aug 24Aug 24
Erik Sebellin-RossHow to Select the Best Social Networks for Your BusinessJust because a social network has a large membership, doesn’t mean you should automatically create an account there for your business…Aug 16Aug 16
Erik Sebellin-RossMarketers: Why Lifelong Learning is Your Secret WeaponThe digital marketing landscape is rife with innovation, disruption, and fleeting trends. Platforms rise and fall faster than ever (Vine…May 5May 5
Erik Sebellin-RossInfluencer Marketing: How to Gain Friends and Build InfluenceYouTube. TikTok. Websites, podcasts, Instagram, and more. How are you going to find your target market, let alone influence them, in a…Apr 11Apr 11
Erik Sebellin-RossMobile Marketing Dos and Don’tsIn today’s digital landscape, the smartphone reigns supreme. Users scroll, swipe, and tap their way through life, consuming information and…Mar 28Mar 28
Erik Sebellin-RossBiotechnology 2024: 5 Digital Marketing Trends Shaping the Pharma LandscapeThe pharmaceutical industry has traditionally relied on established marketing channels to reach healthcare professionals and patients…Mar 22Mar 22
Erik Sebellin-RossThe Impact of Communicating Social Responsibility to Your Brand’s Customers and InvestorsCorporate social responsibility (CSR) is a business model where a corporation chooses practices that make it socially accountable to…Mar 18Mar 18