Let’s keep in mind that this is all IMHO level musing, but the thing I have been noticing lately is… I’m jaded AF. Not about all things, which would qualify me as a curmudgeon who should just go live in the woods already…but as a consumer. Most specifically a consumer…

REI, Lululemon, Apple…all stores that have changed the shopping experience by hiring employees that are in love with the product (and are USERS of it). They each have created a movement that goes far beyond the individual product, and into a culture that makes you proud to be a member. …

I keep seeing people around the interwebs ask — how long should I email before I start selling?? what if they think I only want to sell them? 😳😬😭 Can we collectively flip this script?! When you are selling something genuinely helpful to your audience member, something they need….why would…