Erin Barberinrivr_aiAdmonsters Publisher Forum is Done, on to Digiday Programmatic Media Summit!“The stars at night are big and bright (clap! clap! clap! clap!) DEEP IN THE HEART OF TEXAS!”Nov 12, 2018Nov 12, 2018
Erin Barberinrivr_aiMeet The Berlin Startup Trying To Fix All Of Programmatic’s ProblemsRivr — billed as a universal translator for the programmatic ecosystem — is trying to refine the transaction process. Can a small startup…Sep 3, 2018Sep 3, 2018
Erin BarberinsimplaexA Closer Look to Dynamic Audience SegmentationThe diversity of the digital world is amazing. When it comes to smartphones, people now see them as a must-have rather than a nice-to-have…Aug 8, 2018Aug 8, 2018
Erin BarberinsimplaexHow Gaming Developers Can Tackle the Challenges of User Retention & ReactivationIn this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate…Jun 27, 2018Jun 27, 2018
Erin BarberinsimplaexEssential Retargeting Tips for Travel AppsThanks to the continued advances in mobile technology, we are provided with all the tools we need to perform daily tasks directly on our…Jun 27, 2018Jun 27, 2018
Erin Barberinrivr_aiMany Battlefronts In War Against DuopolyIt’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly — as the demise of digital advertising. What makes…Jun 15, 2018Jun 15, 2018
Erin BarberinsimplaexWhy Do You Need App Retargeting?How many times have you downloaded an app, looked at it once, and then never used it again? We all do it. We all lose interest in our apps…May 28, 2018May 28, 2018
Erin BarberinsimplaexLearn How Personalized Ads Are a Must Have for Your App Retargeting Campaigns!Let there be no doubt: in 2018 and beyond, personalized advertising will be a key driver of revenue growth. If you’re a savvy digital…May 28, 2018May 28, 2018
Erin BarberinsimplaexThe Secrets to User Retention: a Guide for Mobile DevelopersWhen it comes time to measure the success of your app, no metric is more important than user retention. It’s the most reliable indicator of…May 28, 2018May 28, 2018
Erin BarberinsimplaexLet’s Talk About App Retargeting StrategyA common struggle among app developers is the challenge of retaining user engagement over time. For this article, we sat down with Leopold…May 28, 2018May 28, 2018
