Today’s brands are struggling to find ways to provide real value to their audiences and customers in the context of a daily barrage of difficult news surrounding the COVID-19 pandemic. The content you produce must be, above all, useful. At the same time, it must be sensitive to how they’re…
As coronavirus continues to spread around the globe, it’s probably safe to say that just about everyone is on the edge of their seat. It’s hard to let a day — even an hour — go by without checking for the latest update. And what we’re watching is the numbers…
Marketers and brand leaders agree: if their brand were always presented in a consistent way, they estimate that revenue would increase by as much as 33 percent — a stunning figure. In the same 2019 report from template platform Lucidpress, 24.5 percent of those surveyed agreed that “inconsistent branding creates…
Efficient, meaningful data analysis is at the core of some of today’s most important medical studies. It’s also essential for physicians, nurses, and other health professionals during their day-to-day practice as they interact with health interfaces and databases, generate reports, and review patient information and trends.
But a mountain of…
It seems like just about everyone, from freelance designers to influencers and everyone in between, needs to know at least a little about digital marketing these days. With so many people trying to promote a personal brand, kick off a startup, or work as an independent contractor, it’s important to…
With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are performing, how their product is reaching people, and pretty much every other business metric you can think of.
Anyone who follows the news in spaceflight technology or stays up-to-date on the latest findings in environmental science knows just how fundamental data visualizations are to the conversation.
Scrolling through NASA or SpaceX’s Twitter feeds, you’re likely to find data-backed illustrations that show us the parts of our universe we…
Strong data visualization is the primary building block of almost all great infographics. But it’s not just important in infographic design. …
We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and what to ignore. And among the best types of content for keeping them engaged are interactive infographics.
Visual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves data visualization, illustrations, the careful use of typography, or other visual elements. …
Editor @ medium.com/the-visual-marketer | Director, Content Marketing & Public Relations @ Killer Visual Strategies killervisualstrategies.com
