See examples of how you can adapt to our new reality

Image courtesy of the author

Today’s brands are struggling to find ways to provide real value to their audiences and customers in the context of a daily barrage of difficult news surrounding the COVID-19 pandemic. The content you produce must be, above all, useful. At the same time, it must be sensitive to how they’re feeling. But you’re also working to keep your brand relevant and your company healthy in the face of economic uncertainty. Visual communication can enhance a brand’s effort and communicate authenticity when telling their story to the world.

Take a look at how six brands have already shifted their visual strategy…


interactive data visualization on vaccines
interactive data visualization on vaccines
An interactive widget shows data visualizations and key information about child vaccination throughout the United States. View the full interactive widget.

As coronavirus continues to spread around the globe, it’s probably safe to say that just about everyone is on the edge of their seat. It’s hard to let a day — even an hour — go by without checking for the latest update. And what we’re watching is the numbers: how many infections, how many deaths, how many cities, how many countries. But without data visualization, it can be hard to process all of this information in a meaningful way.

I live near one of the biggest outbreaks in the United States right now. And alongside the regular news updates…


Marketers and brand leaders agree: if their brand were always presented in a consistent way, they estimate that revenue would increase by as much as 33 percent — a stunning figure. In the same 2019 report from template platform Lucidpress, 24.5 percent of those surveyed agreed that “inconsistent branding creates confusion in the market,” with another 18.6 percent saying it hurts a company’s credibility or reputation.

These figures are resounding testaments to the power of a clearly defined brand strategy, including a brand identity.

If a brand strategy is the entire iceberg, the visual strategy is the part that’s above…


Data viz allows the health industry to make sense of vast amounts of data for better patient care

Data visualization can drive discovery and innovation in the healthcare, medical, and pharmaceutical industries. Illustrations: Killer Visual Strategies

Efficient, meaningful data analysis is at the core of some of today’s most important medical studies. It’s also essential for physicians, nurses, and other health professionals during their day-to-day practice as they interact with health interfaces and databases, generate reports, and review patient information and trends.

But a mountain of data is of little use without data visualization. Data visualization brings the most important takeaways in the health industry into focus, helps us identify patterns and correlations, and makes data analysis more efficient.

Most people don’t need to know every detail of how a study was conducted; they need quick…


Data viz helps marketers promote their brand and spot trends in how their content is performing

Marketers rely on data visualization to help them discover trends and patterns and learn what visual content is performing best. Source: Killer Visual Strategies

It seems like just about everyone, from freelance designers to influencers and everyone in between, needs to know at least a little about digital marketing these days. With so many people trying to promote a personal brand, kick off a startup, or work as an independent contractor, it’s important to measure how your marketing efforts are panning out. That means there’s a lot we all can learn from marketers who measure and analyze campaign success for a living.

And there’s one essential tool that the average marketer probably can’t live without: Google Analytics. It helps you crunch huge amounts of…


With the sheer quantity of data growing all the time, tech businesses need a way to understand and put it to use

The tech industry relies on data visualization to make key decisions and analyze the success of their efforts across a broad range of metrics. Illustration: Killer Visual Strategies

With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are performing, how their product is reaching people, and pretty much every other business metric you can think of.

It’s estimated that, by 2020, companies will have access to 44 trillion gigabytes of data, more than 4x the amount in 2015.

But the practice of simply collecting tons and tons of data isn’t enough to help businesses succeed. “You can’t win that battle. Data keeps growing and growing, and you’ll sink…


Illustrations and other visual tools are a fantastic way to analyze complex scientific info and help the public understand it

Illustrated scientists working with data visualizations
Illustrated scientists working with data visualizations
Data visualization helps scientists not only analyze the data they collect, but also explain it to others. Illustration: Killer Visual Strategies

Anyone who follows the news in spaceflight technology or stays up-to-date on the latest findings in environmental science knows just how fundamental data visualizations are to the conversation.

Scrolling through NASA or SpaceX’s Twitter feeds, you’re likely to find data-backed illustrations that show us the parts of our universe we can’t yet photograph. Search for research on climate change and you’ll discover that designers and scientists alike are working to bring the trends to life in a visual medium.

Why all this effort to transform words and numbers into graphs, charts, illustrations, and motion graphics? …


Explore new ways to tell a data-powered story with these inspiring charts and graphs

Illustration: Killer Visual Strategies

Strong data visualization is the primary building block of almost all great infographics. But it’s not just important in infographic design. Whether you’re designing an annual report, preparing a conference presentation, or analyzing key business metrics, data visualization can more quickly and effectively bring key trends to light — and help you discover a solution to any problems you may be facing.

But as Stephanie Evergreen points out in “2 Questions Designers Should Ask Data Nerds,” beautiful design isn’t enough. The designer needs to understand why the data visualization exists and who it’s speaking to. …


Quizzes, widgets, maps, games, charts, and more!

We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and what to ignore. And among the best types of content for keeping them engaged are interactive infographics.

In a world where more than seven in 10 consumers will only engage with your marketing content when it’s personalized to them, interactive infographic design cuts through the noise and speaks directly to them.

Just how effective can interactive content be? High-quality visual interactive content boasts a 70% conversion rate.


Visual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves data visualization, illustrations, the careful use of typography, or other visual elements. But whether you’re a traditional graphic designer or a visual communication designer, there is yet another dimension at play: accessible design.

Accessible design means making sure that as many people as possible can enjoy and benefit from your work. If someone is color-blind, they should still be able to differentiate between distinct elements of your design. If they’re visually impaired, the alt text and description/caption you…

Erin McCoy

Editor @ medium.com/the-visual-marketer | Director, Content Marketing & Public Relations @ Killer Visual Strategies killervisualstrategies.com

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