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Erin McCoy
Erin McCoy

290 Followers

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Published in

Better Marketing

·Apr 10, 2020

How 6 Brands Have Shifted Their Marketing Strategies in a COVID-Focused World

See examples of how you can adapt to our new reality — Today’s brands are struggling to find ways to provide real value to their audiences and customers in the context of a daily barrage of difficult news surrounding the COVID-19 pandemic. The content you produce must be, above all, useful. At the same time, it must be sensitive to how they’re…

Covid-19

5 min read

How 6 Brands Have Shifted Their Marketing Strategies in a COVID-Focused World
How 6 Brands Have Shifted Their Marketing Strategies in a COVID-Focused World
Covid-19

5 min read


Published in

Nightingale

·Mar 13, 2020

For Public Health Organizations, Data Visualization Is Not a Choice

As coronavirus continues to spread around the globe, it’s probably safe to say that just about everyone is on the edge of their seat. It’s hard to let a day — even an hour — go by without checking for the latest update. And what we’re watching is the numbers…

Public Health

9 min read

For Public Health Organizations, Data Visualization Is Not a Choice
For Public Health Organizations, Data Visualization Is Not a Choice
Public Health

9 min read


Published in

The Visual Marketer

·Feb 26, 2020

Why Every Successful Brand Needs a Visual Strategy

Marketers and brand leaders agree: if their brand were always presented in a consistent way, they estimate that revenue would increase by as much as 33 percent — a stunning figure. In the same 2019 report from template platform Lucidpress, 24.5 percent of those surveyed agreed that “inconsistent branding creates…

Branding

4 min read

Why Every Successful Brand Needs a Visual Strategy
Why Every Successful Brand Needs a Visual Strategy
Branding

4 min read


Published in

Modus

·Dec 16, 2019

How Data Visualization Is Transforming the Health Care Industry

Data viz allows the health industry to make sense of vast amounts of data for better patient care — Efficient, meaningful data analysis is at the core of some of today’s most important medical studies. It’s also essential for physicians, nurses, and other health professionals during their day-to-day practice as they interact with health interfaces and databases, generate reports, and review patient information and trends.

Data Visualization

6 min read

How Data Visualization Is Transforming the Healthcare Industry
How Data Visualization Is Transforming the Healthcare Industry
Data Visualization

6 min read


Published in

Modus

·Dec 11, 2019

How Marketers Harness the Power of Data Visualization

Data viz helps marketers promote their brand and spot trends in how their content is performing — It seems like just about everyone, from freelance designers to influencers and everyone in between, needs to know at least a little about digital marketing these days. With so many people trying to promote a personal brand, kick off a startup, or work as an independent contractor, it’s important to…

Data Visualization

4 min read

How Marketers Harness the Power of Data Visualization
How Marketers Harness the Power of Data Visualization
Data Visualization

4 min read


Published in

Modus

·Dec 2, 2019

How Data Viz Drives Tech Industry Success

With the sheer quantity of data growing all the time, tech businesses need a way to understand and put it to use — With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are performing, how their product is reaching people, and pretty much every other business metric you can think of. It’s estimated…

Data Visualization

4 min read

How Data Viz Drives Tech Industry Success
How Data Viz Drives Tech Industry Success
Data Visualization

4 min read


Published in

Modus

·Nov 25, 2019

The Power of Data Viz for Telling Stories About Science

Illustrations and other visual tools are a fantastic way to analyze complex scientific info and help the public understand it — Anyone who follows the news in spaceflight technology or stays up-to-date on the latest findings in environmental science knows just how fundamental data visualizations are to the conversation. Scrolling through NASA or SpaceX’s Twitter feeds, you’re likely to find data-backed illustrations that show us the parts of our universe we…

Data Visualization

6 min read

The Power of Data Viz for Telling Stories About Science
The Power of Data Viz for Telling Stories About Science
Data Visualization

6 min read


Published in

Modus

·Nov 19, 2019

10 Ways to Up Your Data Viz Game

Explore new ways to tell a data-powered story with these inspiring charts and graphs — Strong data visualization is the primary building block of almost all great infographics. But it’s not just important in infographic design. …

Data Visualization

7 min read

10 Ways to Up Your Data Viz Game
10 Ways to Up Your Data Viz Game
Data Visualization

7 min read


Published in

Better Marketing

·Nov 5, 2019

12 Types of Interactive Content You Can Use to Increase Audience Engagement

Quizzes, widgets, maps, games, charts, and more! — We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and what to ignore. And among the best types of content for keeping them engaged are interactive infographics. In a world…

Content Marketing

10 min read

12 Types of Interactive Content You Can Use to Increase Audience Engagement
12 Types of Interactive Content You Can Use to Increase Audience Engagement
Content Marketing

10 min read


Published in

The Visual Marketer

·Oct 15, 2019

How to Design Accessible Visual Content for Every Audience

Visual communication is about much more than making beautiful designs. It’s about sharing information in a clear, accurate way, whether that involves data visualization, illustrations, the careful use of typography, or other visual elements. …

Design

7 min read

How to Design Accessible Visual Content for Every Audience
How to Design Accessible Visual Content for Every Audience
Design

7 min read

Erin McCoy

Erin McCoy

290 Followers

Editor @ medium.com/the-visual-marketer | Director, Content Marketing & Public Relations @ Killer Visual Strategies killervisualstrategies.com

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