Workflow Steps Are Essential For Content Development

Whenever you are creating content, things can go wrong, especially if you didn’t prepare in advance.

  • Without a specific workflow, things can be rushed, which usually creates poor quality content.
  • You may realize your budget is too low for initial project scope
  • May not have enough hands if you don’t think it through.

In the end, creating good content is a challenge but, with the proper workflow, it can be rewarding and a fun experience!

Now, there are different kinds of content and different forms. But, no matter what, you will need to develop a solid workflow.

Here are basic steps in a workflow that you should follow when creating good content.

  1. Research: This stage requires you to determine who is your audience? What kind of content are you creating? What’s your message? How do you present the content? Depending on how extensive or elaborate your content is, this could take a day or more.
  2. Resource Review: During step two, you must look at your resources. How many videographers do you have? Do you have a graphic designer on staff? Do you need to outsource? See what you currently have and if your content can be done with your current resources and budget.
  3. Revise: This is an extra step that may you may not need to do after reviewing but, should always have just in case. If you do not have the resources to create the content, go back to the drawing board to figure out an effective way to create the kind of content that you want but within reasonable measures.
  4. Preparation: Once you have the concept ready, now you must prepare. Whether this is contacting graphic designers, videographers, organizing folders, emailing subject matter, you must prepare for the creation of the content. This process may take time if it includes multiple steps and people involved.
  5. Draft(s) Review: Once you have a first draft, always review the content to make sure that you are producing the best content possible. If there needs to be any revisions, make it during this step.
  6. Rollout Plan: Once your content is done and ready *yay*, you must develop a rollout plan. How are you going to put this content out? How will you optimize it? Are you socializing it and if so where? Do you have all of your social assets to push? Never drop content without an effective plan or strategy in mind. It can be as elaborate or simple, but no matter what, don’t just drop content to drop it.
  7. Release Time: This is the fun part, where you roll out your content, hit the tweet, send or publish button and watch how people interact with your content. Be sure to take a look at analytics during this time.
  8. Analytics Review: Once your paid advertisement is done or your planned rollout is done, now you must review analytics. Did it work? Did you hit the right audience? What can you do better? Numbers can shed a light to help you determine how well the content did and also what you need to do better.

Hopefully these steps will help you create some awesome content pieces! Go out there and create!