Erin H. MayMy favorite style guide only took 2 years to write, and it’s not done yet.I recently hit a career milestone: 2 years at User Interviews. As I write this, I’m at 2 1/4. Before I know it, it’ll be 3. And that will…Jan 30, 2020Jan 30, 2020
Erin H. MayThe marketing power of not forcing people to give you their fucking emailIs there anything more satisfying than having a theory of the world as it should be, as you think it can be, and then seeing it in ways…Jan 18, 2019Jan 18, 2019
Erin H. MayinUser InterviewsWho’s doing UX research these days?While we love our qual at User Interviews, what we love even more than a set of methods is customer insight in any form we can get it…Dec 11, 2018Dec 11, 2018
Erin H. MayDoing the workJust about 2 years ago I wrote this. It was a bad day. But not the worst.Nov 7, 2018Nov 7, 2018
Erin H. MayReading this article increased my open rates by 500%When I see stats like this, e.g. when I glance through the GrowthHacker emails I still get for some reason, my skeptic brain goes into high…Aug 16, 20181Aug 16, 20181
Erin H. MayOrs and AndsWe’re bad at knowing the difference between an and choice and an or choice.Aug 3, 2018Aug 3, 2018
Erin H. May3 Ways to Do Something to Save Civil Society TodayLike, literally today. Some of these ideas will expire tomorrow.Aug 2, 2018Aug 2, 2018
Erin H. MayMarketing is product, product is marketingSo here’s a thing I’ve been saying for awhile. Content is a product. That really extends to all marketing, or the kind of marketing I like…Aug 1, 2018Aug 1, 2018
Erin H. MayThe Blank PageHere goes day 2 of writing (and publishing) daily. My ideal is to do a read/write combo first thing in the morning, before the day takes…Jul 31, 2018Jul 31, 2018
Erin H. MayWriting, a goalI have this wild idea that daily writing (and publishing, to the world) might be a thing I’d like to do.Jul 30, 2018Jul 30, 2018