
…n. Things will not work out if you are not clear on why you wake up everyday to pursue that vision. He was able to build multiple companies by starting with the “why” before developing expertise in that area. Immersing himself in the community of his target audience. He also emphasized building with the ri…
… relatable statements remind us why we rely so much on money and why it is so central to our lives. Notice that you don’t see the word money in their ads- people don’t pursue money for the sake of it, there is an end goal and this is where empathy kicks in. Wealthsimple knows that money has much deeper implications.
The customers’ needs are multilayered and complex. Customers have needs related to buying, using, and owning a product. They have emotional and functional needs. Customer need statements are mutually exclusive — they are defined independent of each other. A com…