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Erin Morris
Erin Morris

Erin Morris

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From AfroTech Way 🚀 : The Ultimate Black Tech Experience by Sefunmi Osinaike

…n. Things will not work out if you are not clear on why you wake up everyday to pursue that vision. He was able to build multiple companies by starting with the “why” before developing expertise in that area. Immersing himself in the community of his target audience. He also emphasized building with the ri…

From Human Centric Design in Wealthsimple Ads: An In-depth Analysis by Jane Zhang

… relatable statements remind us why we rely so much on money and why it is so central to our lives. Notice that you don’t see the word money in their ads- people don’t pursue money for the sake of it, there is an end goal and this is where empathy kicks in. Wealthsimple knows that money has much deeper implications.

From Jobs-to-be-Done: A Framework for Customer Needs by Tony Ulwick

The customers’ needs are multilayered and complex. Customers have needs related to buying, using, and owning a product. They have emotional and functional needs. Customer need statements are mutually exclusive — they are defined independent of each other. A com…

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Doing a thing…

Sefunmi Osinaike

AfroTech Way 🚀 : The Ultimate Black Tech Experience

Sefunmi Osinaike