Erin SagininMarketing and EntrepreneurshipBing Expanded Text Ads: 5 Things You Need to KnowIt’s official — Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them.Sep 16, 2016Sep 16, 2016
Erin SagininMarketing and EntrepreneurshipSitelinks are the king of all AdWords ad extensions.Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew…Sep 6, 2016Sep 6, 2016
Erin SagininMarketing and Entrepreneurship5 Tell-Tale Signs That Your Client Is About to Jump ShipGetting broken up with sucks — especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation…Aug 23, 2016Aug 23, 2016
Erin SagininMarketing and Entrepreneurship11 Ways to Save Money In Your PPC Account [CHECKLIST]As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I…Aug 18, 2016Aug 18, 2016
Erin SagininMarketing and EntrepreneurshipHow Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing FailsRemarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite…Aug 17, 2016Aug 17, 2016
Erin SagininMarketing and EntrepreneurshipHow to Get 10X More Out of Email Marketing with PPC (and Vice Versa)During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common…Aug 11, 2016Aug 11, 2016
Erin SagininMarketing and EntrepreneurshipHow to Create Expanded Text Ads [Guide + FREE Template]Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords…Aug 9, 2016Aug 9, 2016
Erin SagininMarketing and EntrepreneurshipWhy Every Small Business Needs YouTube Director for Business [VIDEO]Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is…Jul 28, 2016Jul 28, 2016
Erin SagininMarketing and Entrepreneurship3 Reasons to Drop Everything & Build Expanded Text Ads NOWJust this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big…Jul 26, 2016Jul 26, 2016
Erin SagininMarketing and Entrepreneurship4 Super-Actionable AdWords Tips to Try Right NowThis month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with…Jul 18, 2016Jul 18, 2016