Debating how much time your startup should spend So you have an idea for a startup, you are set on the idea. It's needed, there is a huge gap in the market, you’ll build it and the customers will come easy enough right? Sorry to tell you but you couldn’t be more wrong. Let me explain, I recently was working…

How to adjust your efforts to engage Millennial’s successfully through advertising We’ve seen time and time again that companies are failing to connect with millennial's, many have tried to incorporate what they think this generation wants to see but fail miserably, I’m looking at you Pepsi. Millennials are the generation…

Sneak peak to the app that's caught everyone's attention If you are like me, lately your Instagram stories have been riddled with the prompts saying “join me on clubhouse” without any information on what clubhouse actually is. …

So you have a startup, you are pre-revenue and are trying to figure out your next steps, unfortunately, you have now hit your point of exhausting google as a resource. …

I came out of university bright-eyed and full of dreams of how at the young age of 23 was going to disrupt the marketing world in a matter of months, only to have my first job come crashing down on me a mere 5 months in. After getting laid off…

The past few months of work have been mentally draining and taxing on my overall well being. After numerous structural changes and a team that plummeted from 10 to 5, I was faced with running an area of our department that used to have 4 people and now depended on…

A response to the New York Times Article “Why are Young People Pretending to Love Work” Recently I came across Erin Griffiths article featured in the New York Times, other than the irony that I share the same name as her I was fascinated by Griffiths long-winded critique of the…

Following my swift graduation from University, I was extremely vocal to anyone that would listen that I refused the idea of working in a corporate bueracry. I was appalled by the idea of a grey windowless cubicle, filling my day with mundane phone calls, and small talk with Linda from…

I feel old but I am still so young The other day while I was at work, I was chatting with two co-workers who I value as friends outside of our cubicles. Both being in their mid 30s, they were sharing stories of their younger days, filled with drunken nights…