Erin SephelIntentional down time saved me onceLeaning into loneliness to restore a sense of self-worth3 min read·Jun 26, 2019----
Erin SephelrpReads: A copywriter’s favorite booksBuilding the industry bookshelf one recommended read at a time3 min read·Jun 29, 2018----
Erin SephelSuper Bowl LII points to a better future for advertisingAnd in this future, marketers trade gimmicks for full-on brand transparency6 min read·Feb 6, 2018----
Erin SephelThe Trick to Having 10 Great Ideas Before You DieThis is the story of how a career pivot led me to uncover the secret to making big ideas. If you’re in a hurry, the in-and-out version…6 min read·Mar 16, 2017----
Erin SephelThe art of feeding consumers’ self-expressionto create innately shareable experiences7 min read·Sep 11, 2016----
Erin SephelJuly Post-It Art: a VW Van-ventureFriends, welcome to sweltering July. By now we’ve all succumbed to cut-off shorts and tank tops — outfits that seemed impossibly tiny in…2 min read·Jul 7, 2016----
Erin SephelThe Facebook algorithm isn’t our nemesisThe recent change and its significance to marketers4 min read·Jun 30, 2016----
Erin SephelWe sell happinessThe power of cultivating positive emotional connections in advertising5 min read·May 16, 2016----
Erin SephelMonthly Color: Enchanted Emerald GreenMarch is more than four-leaf clovers. It means the long-awaited time change, winter’s thawing, road trips, and adventure.3 min read·Mar 1, 2016--1--1
Erin SephelThe Future of Advertising in an On-Demand WorldA couple of weeks ago, I shared this message in front of the entire body of redpepper with as much determination as my speech-shy, shaky…6 min read·Feb 12, 2016--1--1