Webmasters: Stop Killing Your Blog Yourself!

Erisan Olasheni
Sep 11, 2017 · 4 min read
Credit: Pexels

There’s no doubt that blogging has been a successful venture for many people, this has been a strong motivation for many who have been poised to take the same line in recent years. Either proficient or not, the common words from us is: “I want to become a blogger; even Linda Ikeji made it through blogging.”

However, when blogging was given birth to in the late 90’s, its second name was: “rush in, rush out”. I wonder why you choose it to be your best friend without knowing much about its biography, Oops! While many bloggers especially Africans have been left heartbroken by their exploits at blogging, many others have made a success story of themselves through the same avenue.

As a result of years of practice and research, here are what I think are the behind-the-scenes details of many of these blogging success stories.

They Have Some Things In Common

Through my findings, I can clarify that the most successful bloggers in the world emerged from the Europe and Asia. Why have they been so successful?

They Are Selfless

Wait! I found something in common, “they are Selfless! — A selfless blogger is that type who wants the best for his viewers and as a result; tries as much as possible to write what he knows, and obtain sources from other websites, including the links to the source so that their users are pleased and satisfied.

Have you been Selfish Instead?

A selfish blogger does not care about the interest of hisviewers, they copy articles from any website (either relevant or no relevant), paste it on their blog without including the reference link to the original article. — I call them: “Smart-Ignorant Bloggers”. It’s boggling to know that 86% of Nigerians are Smart-Ignorant Bloggers. They mindlessly lift articles from other sources in expectation of converting it to revenues.

If you are not here for this post, I believe you should not read up to this 305th word of this article. Thank God you still manage to read up to the 321st word, which shows you are ready to revive your already-dying blog.

Are You Going To Listen To The Facts?

A Smart-Ignorant Blogger is killing their blog in 2 major ways:

1. You Are Making Google Hate Your Blog

Pengium and Panda are smart Google crawler bots. They perform the work of fetching results from different websites whenever a user searches for a keyword or phrase. However, these intelligent robots are so concerned about rendering the users exact and highly related search results to their requests.

This as a result made them devise some rules which filters the gold from the dust. Displays the golden results first, and set back the dusty ones, (good examples of the dusty ones are results from the SIB, hope you now know what SIB means, if you don’t, you have to read the words 205th times backwards from here). These two bots helps in displaying good quality and unique results. However, they will convince Google to make you its best enemy if your contents are not so unique.

SOLUTION

Google Penguin and Panda will pardon you if ONLY you include the source to the original article. This simple principle will make your website a regular friend to Google search and other search engines like Bing, Yahoo. One of the secret behind the most visited websites in the world is their Search Engine Ranking Position (SERP) and their Domain Authority (DA). The higher your SERP and DA, the higher the organic traffic you get. Organic traffics are traffics that comes from search engines, in other words, they are the most precious traffic for advert conversion (including conversions from Google Adsense). This is because it was believed that organic traffics are original, they are not the type gotten through blackhat method or spamming.

2. Your Users Will Loose Trust In You and Your Blog

If you keep on posting articles from other sources without including the main source of the article, your users will eventually find out and be so disappointed in you that they find the same article on another website with proofs that you are not the original author. It makes you look unreal and untrustworthy, their interest in your blog will definitely reduce. Really, why should I go to your website for articles when I can get them from the horses mouth?

SOLUTION

As mush as possible, be original and when you need to borrow from others, include the source link: Users will understand that you are real and that your article is legit. This will also give them chances to visit the original sources to confirm or learn more.

3. Low Chances to Advertisement Proposal

Anyone who is interested in advertising on your website will want to have a certain assurance of your blog’s general reputation and percentage of users visit to it. Advertisers will even go extra miles like checking your ranking position on Alexa to confirm if you could really promote their contents. This is certain that a website with a low users visit will not be impressed by advertisers to put in their interest.

SOLUTION

Increase your social presence and engagement! It’s key. There’s no doubt that Google and other Search Engines count on social media reputation. Apart from the fact that getting high followers on your social network increases referrer traffic, it also helps heading up others on the Search Engines results

Erisan Olasheni

Written by

Follower of Christ, A web and software developer, open sorcerer with proficiency in PHP/Laravel, Python/Django, JavaScript/NodeJS — Lover of Music and Tech

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