Lead Business Designer @Designit, a global strategic design firm
I solve complex problems and innovate for better business with strategic design.
This blog that I started as a student is now in a sort of blog coma, though I’m hoping to revive it soon!
Perhaps the very best business book I’ve ever read is summarised in this neat animated video. It’s about Customer Experience Management, and it’s called ‘Outside In — The Power of Putting Your Customers at the Center of Your Business’. Enjoy!
It’s time to advance from service design focused on sheer customer orientation and simplification. Only unique brand experiences can build long-lasting competitive advantages.