Erlin SitinjakHow do Writers Drive Engagement with the Audience?The world of writing continues evolving at such a rapid pace, making it completely different from decades ago. The number of writers is…Sep 27, 2020Sep 27, 2020
Erlin SitinjakWe should never ask leading questions, should we?When we all agree to never ask leading questions, we might have been doing it in a more sophisticated waysMay 30, 2020May 30, 2020
Erlin SitinjakWhen we all are busy under the curse of knowledge, everyone is cursed“If I asked you to run a UX research project, what would you deliver to me?”May 16, 2020May 16, 2020
Erlin SitinjakWhen hospitality industry is heading to miseryYou enter that fancy restaurant, ready for a fine dining experience with your loved ones. The host welcomes you with such a big smile that…Jul 26, 2019Jul 26, 2019
Erlin SitinjakWhen brand bets on valueFor the second time, I was invited to this members-only VIP event by the Body Shop. I have to pay $10 to confirm my attendance and I never…Jul 24, 2019Jul 24, 2019
Erlin SitinjakWhen a Leader said “Thank you” and really meant itCountless times we’ve heard and even said it, but does it mean anything?Jul 2, 2019Jul 2, 2019
Erlin SitinjakWhen the light was off …I talked to more than 300 people this year alone and over 1,200 in the last three years. We talked about the same thing, Vivid Sydney.Jun 27, 2019Jun 27, 2019
Erlin SitinjakWhen it is all over and we are told not to look back to the PastAs you scan the title, you may think of something scary — a death, a separation and all those-heartbreaking moments that will make you shed…Jun 14, 2019Jun 14, 2019
Erlin SitinjakWhen we don’t even know what question to askWelcome to the Experience EconomyJun 11, 2019Jun 11, 2019
