I’m Erman Misirlisoy—a scientist and writer with a PhD in cognitive neuroscience. I’ve worked as an academic, led science teams in tech, and consulted for clients including Google, UBS, and Unilever. You can find media coverage of my work in the New York Times, BBC News, LA Times, and many more.

My writing translates neuroscience and psychology research into tips for living a happier and healthier life. I also publish the User Insight Newsletter for researchers to support better research impact in industry: https://userinsight.substack.com/