Strava Heuristic and Competitive analysis

Heuristic & Competitive Analysis

Feb 11, 2019 · 3 min read

Heuristic analysis is an expert based analysis that determines the susceptibility of a system towards particular threat/risk using various decision rules or weighing methods.

Heuristic and Competitive analysis help me understand the flow of the app and where was the best place to place my new feature.

Competitive analysis is a broad term for the practice of researching, analyzing, and comparing competitors in relation to yourself.

During the heuristic analysis I divided my observation in 5 categories:

LEARNABILITY: how easy is for the users to accomplish basic tasks the first time they encounter the design;

EFFICIENCY: Once users have learned the design , how quickly can they perform tasks?

MEMORABILITY: When users return to the design after a period of not using it, how easily can they reestablish proficiency?

ERRORS: How many errors do users make, how severe are these errors, and how easily can they recover from an error?

SATISFACTION: How pleasant is it to use the design?

And I give a marks between 0 to 6

My heuristic analysis

I found that the learnability of Strava was close to the top marks. The main action, record a new activity, immediately jumps to the eye. Is the middle button in the tab bar, and the microcopy make the action very straightforward. Searching for a new club or a friends is easy exactly exactly like access to the profile page.

The only two weird things I noticed was: the more button on the tab bar and the plus button on the top left corner.

Usually the human interface guidelines suggest to use the tab bar for actions, not for house a subsection of the menu.

And the plus button in the top left corner. Without tap on it is impossible know exactly what action you will complete. The plus button is for social sharing, post and picture, and in should be visible only in the public feed tab.

The main task of Strava is to record an activity, and it really does it very well, very efficient.

The main actions are easy to find and use, but settings and some buttons confuse a little, you can access to the page for add friends and/or contacts from tre different places, so memorability is good but it can be improved.

The only errors i faced on was to forget to stop the app when I finished the activity, and there is no way to modify the data or step back.

The app start on the following page. I found this decision weird, because if you are interested only in the tracking feature of the app, you will never have information on that page. Now every time I open the app the only thing I’ll see is a white screen.

I found the private information small footer at the bottom of the exercise card, be a bit overwhelming and ugly, I’d rather put only the locker icon on the top right corner and delete the microcopy text.

The profile page, have some point that I will like to change. There are different features accessible only by pro users that make the profile page unusable if you are a free user.
So my satisfaction marks in this section was not so high.

Competitive analysis

Before jump directly into the paper prototyping, I decided that was better do a competitive analysis before, so I analysed other sports app like Nike Running,

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My competitive analysis

I compared buttons, navigation bar, flow to complete an action and icon to understand how to improve my project.

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