Best 4 free social media analytics tools

Which social media analytics tools do you use for your marketing?

First, before we jump into best 4 free social media managing and analytics of the multiple social media accounts, I wanted to quickly talk a little about social media analytics.

„Social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy”. By paying close attention to social media analytics, you can measure your performance against your social media goals. Four tools and strategies for managing multiple social media accounts ( best 4 free). If you’re looking for social media management tools, this list might help you use them!


Scheduling posts is Buffer’s primary function, but that’s hardly its only merit. The free version allows for scheduling of posts to one account each on Twitter, Facebook, LinkedIn, Google+ and Instagram — up to 10 posts in your queue at a time, per network. Though that means you need to schedule more frequently, you do get the benefit of seeing which posts in the past 30 days were most — and least — popular, got the most clicks, mentions, and retweets, etc. To monitor more accounts or see more complex analytics, upgraded plans start at $10/month.


The free version is limited to 5 widgets, but there’s a ton of flexibility to how you assemble those five. You could pick the social media networks you’re most focused on for a widget or two, and then additionally monitor your blog’s performance, an email service like MailChimp, or SEO to round things out. Of course, if you are active on a number of social accounts, free may not be enough to give you all the insights you want. But the ability to visualize data is nice. Unlimited dashboards/widgets and more start at $14/month when paid annually.


Some of our favorite social media studies have come from the team at Socialbakers. Their analytics tools include all the fundamental resources you might need — tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Besides analytics tools, Socialbakers also offers tools for publishing and optimizing your content.


Considered one of the top social media management systems, HootSuite is a web-based dashboard that enables your business or organization to execute campaigns across multiple social networks. In addition to being a scheduling tool, HootSuite helps you identify audiences, distribute targeted messages, launch marketing campaigns, streamline workflow and much more. It also provides weekly reports on your social analytics. Social network integrations include, among others, Facebook, Twitter, LinkedIn, and Google+. Start with three social profiles for free, or upgrade starting at $19/month.
First, start with analytics built into some of the top social networks themselves. These tools are an excellent starting point toward understanding your audience. (Facebook Insights, Twitter Analytics, Pinterest Analytics, Instagram Insights).

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