…ntee success but they dramatically increase the chances. Indeed, over one hundred studies show that implementation intentions can double, sometimes even triple the chances people successfully carry out all different kinds of aversive activities, from exercise, to writing essays, to creating resumes.
Now, here’s the magic. Just like habits don’t need to be consciously initiated, neither, now, thanks to our implementation intentions, does our growth activity. When the cue arrives, the growth activity is triggered automatically.
That, it turns out, proves to be a tremendous missed opportunity. Because when we specify both the action and the cue, the two become linked together in our minds. The resulting linked cue-action program is then stored inside procedural memory.