Brilliant overview of a problem that still hasn't been solved! Thank you for sharing.
So I’m curious why the examples to “saving money” are “getting more for less” and “managing your financial health”. Both examples are about money out. Saving money is paying yourself 1st. One must understand their financial position 1st before committing to paying themselves first right?
So wouldn't startups that help shed clarity over money out be a better example around saving money?
Managing money is great when people have saved enough. I feel the process here is (a) give people clarity over their money out and money in and then (b) do something about the deltas eg. pay yourself 1st so it can be managed/invested. All this would have to be done in a way which doesn't feel like a burden to use.