Efrain RosarioMonday Morning Marketer: From Startup to Scaleup (VivaTech recap)Another VivaTech has come and gone, and much like a visit to an all-you-can-eat buffet, the options available were more than one single…May 21, 2019May 21, 2019
Efrain Rosario5 Reasons Why I'm Going to VivaTech 2019May is here and with it, all the spoils that we’ve grown accustomed to in Paris — Roland Garros, rosé and aperol spritz at an outdoor cafe…May 13, 2019May 13, 2019
Efrain RosarioMonday Morning Marketer: Interesting Reads in 2018Last year, I found myself with more time on my hand and, rather than spending it looking at a screen, I decided to follow my better half's…Feb 4, 2019Feb 4, 2019
Efrain RosarioMonday Morning Marketer: what rentrée can teach us about marketing & GDPRThis first week in September marks many things — the official end of summer (capped off by Labor Day in the US), back-to-school, the…Sep 4, 2018Sep 4, 2018
Efrain RosarioMonday Morning Marketer: what the World Cup taught us about dataTechnically, this post should have come out a day early, but I have a good reason for the delay.Jul 17, 2018Jul 17, 2018
Efrain RosarioMonday Morning Marketer: Stories, data, and (re)training for the new economyLast week, I had the pleasure of visiting a friend, whom I'd worked with at Coca-Cola and is now a professor at Ole Miss, and her…Jun 25, 2018Jun 25, 2018
Efrain RosarioMonday Morning Marketer: why big data is NOT a strategy + other observationsThese past two weeks marked the pending arrival of summer here in Paris, with warm, sunny days for the majority of play at Roland Garros…Jun 12, 2018Jun 12, 2018
Efrain RosarioMonday Morning Marketer: Musings from Viva Tech 2018Another VivaTech has come and gone, leaving us with lots of food for thought on marketing, technology, and the growing intersect between…May 28, 2018May 28, 2018
Efrain Rosario5 Things I'm Looking Forward to at VivaTech 2018The third edition of Viva Technology kicks off this Thursday here in Paris. Having attended the inaugural session back in '16 and walked…May 23, 2018May 23, 2018