I’m thrilled to share I’m joining InVision as one of the first members of the Design Transformation team, where I’ll be helping companies better navigate every stage of the product design process. My focus will be, interestingly enough, not on a particular InVision product or tool, but on how to enable design-driven innovation within InVision’s clients, both large and small — and that’s exactly why I’m so excited to be a part of it.

Even from my days as a solo, freelance designer hustling for work with small businesses and startups in the first dot-com shakeout, I’ve been comfortable listening…


TL;DR:

Empowering a design research leader affords us several benefits, including:

  • One person or team to span across business units, customers, products, and product teams to identify customer or industry trends that would be difficult to identify from only one area of focus
  • A single leader to work the 5,000 person organization as the face of design research
  • A coach and mentor to improve the skills of designers and product managers who conduct research

While for some the week between Christmas and New Years can be quiet, it’s important to remember that Design Twitter knows no such respite.

This year…


I was ferrying home on a late Thursday evening in early October when I saw a pair of tweets announcing “TOP TEN UX INFLUENCERS TO FOLLOW ON TWITTER” (it’s not worth sharing btw).

Both lists were all dudes, and also basically the same dudes who would have been on those lists back in 2008.

But instead of just Twitter-shaming the authors or those who amplified the lists via retweets, Christina Wodtke began an impromptu (as far as I know) campaign to increase awareness of successful women designers, entrepreneurs, engineers, and content strategists using the hashtag #NotTheUsual.

Meanwhile here at Nasdaq…


The stage is set for the first Entrepreneurial Center and Nasdaq Product Design joint event: The Pro/Design Masterclass

Entrepreneurs, founders, and startup advisers regularly hear about the importance of design to the overall success of a new product or service. But simply knowing that design, and a user-centered design process, can be a significant differentiator, and actually creating an environment where design can thrive are two very different things.

The Nasdaq Entrepreneurial Center, a non-profit in San Francisco dedicated to providing entrepreneurs with quality resources and access to mentors, training, and networking — all at no charge, partnered with Nasdaq’s Global Corporate Solutions Product Design team to share a stage where designers and entrepreneurs could learn practical, actionable…


Maturity models, often a business-school student and management consultant’s trusted ally, help us understand where we stand relative to others and show us a path to where we’re going — if not necessarily telling us how exactly to get there.

But reflecting on where our organizations — be them agencies, consultancies, or enterprise & in-house teams — exist in a spectrum across different levels of maturity allows us to identify where to take action and improve.

For instance, while at Forrester, Leah Buley interviewed about 100 organizations to understand where and how design teams existed in the larger organization, ultimately…


This past week our Nasdaq product design team rolled out an early release of our research asset management service we’re calling Mosaiq.

We’ve had a tremendous response to the announcement, with independent one-person consultancies, agencies, and enterprise in-house teams from across the planet volunteering to learn more about participating in this alpha phase.

At Nasdaq, we’ve seen how customer research has been the catalyst to more strategic decision making, given the design team a stronger voice when answering questions, and more credibility in the eyes of executives. …


The larger design community seems to hold a number of generally accepted truths when building digital products and services.

  • Establish goals early to measure success
  • Products should be tested early and often
  • Personas are awesome
  • Carousels are never awesome
  • Monitor data to learn how your product is being used
  • Personas suck
  • Focus groups are the worst

Like many well-worn best practices, it can be easy to poke holes in a few of these, yet focus groups continue to keep getting kicked in the shins. And in many cases for good reason.

Let’s take a look at a few:

  • Groupthink: one…

Chris Avore

Design manager. Marathoner. Co-author of Lift Off!, a design management & leadership book by @RosenfeldMedia. He/him

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