Web & Application Developer
Do not try to tell the user how your platform works on the first go. They can be on-boarded further down in the funnel. You want them to find the closest thing useful and move forward.
The why is not your vision, not your mission, and not your promise. It’s your reason for existing, and it answers the question, “Why should I care?”
The top 20% of the tickets account for 80% of the company success. Tickets are not created equal, but we treat them like they are.