When my partner Lee Puri and I founded MiQ in London in 2010, it wasn’t our plan to become a global company. We set up shop in the U.K. because that was the market we knew, it harbored a thriving ad-tech economy and we saw there a significant opportunity.
Across the industry, there was a clear need for building transparent models in real-time advertising. Advertisers were gaining access to more data than ever, but they lacked a way derive meaning and value from that data. We saw a need for technology that would translate data into insight, and through our…
Born in Germany, I dreamed of living in “cool Britannia” since I was a teenager. I studied German and English literatures and linguistics and was looking forward to British citizenship from the day I arrived. Up until 2016 or so, this seemed to be the land of milk and honey — all my teenage heroes came from here; the atmosphere was international and “can-do”; and, crucially for a writer, I enjoyed the British playfulness with words.
Should I stay or should I go?
I started my business less than a year after the fateful “Brexit” referendum. At the time, I didn’t really think that much about the…
