The Placebo Effect

I dont usually take pictures of food. File this under Ervin’s Research Imagery Collection(ERIC).

My weekends with family are usually a very balanced routine. We would go out together to malls and have lunch, window shop, tea break and then head home. Those tea breaks would happen in any cafe but nothing too fancy. So, when I ordered this drink over the weekend, something struck me.

Coffee has been the default go-to drink for a majority of people living around the world, not only our nation. However, as of lately, the people’s primary focus is arguably less on the coffee taste, more on the visual presentation of the art around the coffee, ala coffee art. I find this aspect bothering, not for human’s ignorance or negligence of the quality of the coffee, but that we are shifting into full-on placebo.

You see, the placebo effect, quoting from MedicineNet,

A remarkable phenomenon in which a placebo — a fake treatment, an inactive substance like sugar, distilled water, or saline solution — can sometimes improve a patient’s condition simply because the person has the expectation that it will be helpful. Expectation to plays a potent role in the placebo effect. The more a person believes they are going to benefit from a treatment, the more likely it is that they will experience a benefit.

In my years of observations, people will straight out deny or dislike being associated with falling under the placebo effect. But, I disagree it should be taken this way. The placebo effect can be viewed as a welcoming consequence of how the society shapes our thoughts and opinions. In ways which go unnotice, we would convince ourselves that a coffee, with its beautiful art layered, taste better than it is. This is mind tricks and why not treat ourselves to a happy tea break rather than a less-than stellar one. Get me?

I, for one do not like to be under the placebo effect. However, I have come to grow fond of the idea of giving in to the placebo effect at times because what matters is a good moment.

Before I go, I also would like to stress the importance of the presentation of a product. It is like the above coffee, crucial to make everything from start to finish a pleasant experience. Customer experience is founded on the basis of feeling good. This has become one of the primary reasons I have chosen Apple products over others. When you purchase an Apple product, the designers sweat over those meticulous details in their products’ packaging, from the way the cover comes up to the nanometres of alignment the ports on the iPhone. You will be shocked of how the brand new Samsung Galaxy S6 compares to the iPhone 6 on this aspect.

People who are passionate about things will care about the details that are put into it. Quality always supersedes quantity.