In a pop culture

We live in a pop culture and I know, some of you really do not like it. Especially, if the science becomes pop-culture where it really should not(e.g. computer science). Yet, the pop culture is important. It has got a lot of energy and you have to learn how to make your ideas spread or else — they’re going to die.

Especially, if you don’t seek the applause of the moment but do it for the rest of time.