Erwin HinesUnderstanding why people don’t buy.Over the past year I spent a lot of time digging into the user flow for e commerce experiences and have noticed some huge holes in the…Jul 11, 20161Jul 11, 20161
Erwin HinesEmotional Branding — Daily Rant 05I was just having a conversation with someone about how there are so many brands that completely ignore the simple fact that humans are…Jul 4, 2016Jul 4, 2016
Erwin HinesGreat experiences are transformative.I firmly believe that a great experience, be it with a brand, a person, or a product have the power to enlighten, motivate, and change us…Jun 22, 2016Jun 22, 2016
Erwin HinesWhat I Leaned From watching the Pharrell Williams masterclassI just watched a youtube video of Pharrell doing a masterclass with students at NYU and there were so many amazing points that tie into…Jun 17, 2016Jun 17, 2016
Erwin HinesFear of a blank canvas — Daily JournalEvery time I open up a new photoshop document I am scared of that blank canvas. This is something that has been true for my entire 8 year…Jun 13, 20161Jun 13, 20161
Erwin HinesInspiration is a Journey— Daily Journal 04A quick disclaimer: I’m working on my writing. I would say I am currently rather horrible.Jun 6, 20161Jun 6, 20161
Erwin HinesLets focus on Context — Daily Rant 03We have all heared that content in king, but content without the right context is meaningless. It’s when we consume content at just the…Jun 1, 2016Jun 1, 2016
Erwin HinesBrands = Living Ecosystems — Daily Journal 02Disclaimer: This is bitesize thought. To long for twitter not long enough for a blog post so I put it on medium.Jun 1, 2016Jun 1, 2016