eschumaninNewCo ShiftAfter the Interview: Things One Journalist Wishes You DidA news story or feature article published by the right media outlet can have a massive impact on your business — good or bad. After all…Jan 26, 20171Jan 26, 20171
eschumaninNewCo ShiftGot an Appointment with a Journalist? Here’s What To Do Before the InterviewCongratulations! You made sure that reporters can reach you, you strategized reasons for them to want to talk with you, and now you have an…Jan 25, 2017Jan 25, 2017
eschumaninNewCo ShiftHow To Get Your Company Execs Quoted As Thought LeadersReporters absolutely love real thought leaders: smart people who offer surprising and useful insights. But true leadership is quite hard to…Dec 16, 2016Dec 16, 2016
eschumaninNewCo ShiftFree Media is a Gift. Make Sure You Can Be ReachedThe most persuasive kind of publicity is media coverage. Free media is more valuable than almost any kind of marketing, except word of…Dec 14, 20161Dec 14, 20161