5 On-Page SEO Factors That Must Be Followed For Impactful Results
As web marketers, our most important onus is to stay on top of what Google throws up through its algorithm updates. Having said that, I would like to stress on one of the most specific and basic aspect — one should optimize the website with targeted and relevant keywords. If we fall from this track, we run the risk of losing our position in search results.
What Factors Are Important For Site Optimization?
Site optimization is all about creating specific, keyword-targeted content, in a precise and Google-guidelines-adhering manner. There are two important factors for site optimization:
· On-page optimization: Describes what your site says to the search engine
· Off-page optimization: What other sources on the internet describes about your site
Both of these are equally important to give your site value, and drive traffic. So, if you are a business owner who is looking for quality SEO services in India, or anywhere else, just make sure to consult with your service providers about the methodology they undertake for both these factors.
Here, we will be discussing about the on-page optimization and what important factors one should follow to create a powerful impact.
What is On-Page Optimization?
In general terms, it is all about what your website demonstrates to the search engine. Technically, it involves optimizing each and every webpage of the site with relevant keywords, so that it ranks higher in search results. On-page optimization includes both optimizing content as well as HTML source code.
5 Most Important On-Page SEO Factors to Create Impact on Rankings
1. Page Format
The first step is to create the right page format, which includes page titles, page descriptions, headings, content. This helps the search engine to read and understand what your page is all about.
Page Title: Create a unique and precise page title, which clearly describes what the page is all about.
Meta Description: This description is what shows up in search results, alongside the page URL. So, it should be short, clear and unique for each page.
Page Format: Create proper heading (H1), then subheading (H2), which provides defined page divisions. Make sure to highlight the important contexts in bold, italics or underline. Also, make sure that the content format is clear, and easily readable. If you are using images, make sure they are original, clear, and in sync with the text. It is always better to provide ALT text with the image to describe about it.
2. Structure of Page URL
URL structure is highly significant, and must be in the right manner. A typical good URL is less than 255 characters, and you must use hyphens to separate different parts. A good example of right URL is: https://www.esearchlogix.com/pay-per-click-services/. A bad URL is: https://www.esearchlogix.com/payperclickservices/
Page Categories: When creating page URLs, make sure to categorize them first, and then assign the URL.
Breadcrumb: It means proper navigation provided to the users, to browse through the website in a structured manner.
Sitemap: Always include a Sitemap (an html file) on your website, specifically on the home page, that provides the complete structure of your site.
3. Content
Content is rightfully said the ‘king’ in the game of SEO, and it is all about the content that makes your site what it is. If the content is good, resourceful, compelling and presented in a right manner, then visitors will come. If you lack in this aspect, then, no matter what other promotion technique you follow, it will be useless.
Make sure to publish only original and fresh content. It is always better to present a variety of content, text, images, infographics, videos and more, that makes for a rich experience to the user. The content should be well researched, useful to the user, and includes relevant and targeted keyword in the right ratio.
Always try to publish long web page posts, as they are proven to rank higher. Posting frequency is also an important factor, and you must follow a uniformed posting pattern.
When you are looking to hire any SEO company, always make sure that they have a valuable content optimization plan in place.
4. Page Linking
With page linking, we mean internal linking of the page within a website. It’s highly important, as it creates a strong, knitted structure of the website. It provides high value to the site, as search engines can find about other sources on your site from a single page. It also helps to drive a reader from one page to another, boosting the traffic.
The internal linking also lets the search engine determine, which are the most valuable and significant pages and keywords of your site. Make sure that you are always not using the keywords only for internal linking, but other words and content too. Make sure to give internal linking, to enhance the reader experience. Ideally, a single page should not have more than 15 internal links.
5. Site Speed and Mobile-Friendliness
Site loading is an important factor, as the reader will bounce back to another resource is your site takes too much time to load. So, when having your site built, make sure to go through the development phase to create a faster load experience.
Most of the people nowadays are accessing internet through smartphones, tablets, rather than a laptop or desktop. Therefore, to cater to a wider range of readers and customers, your website should be built in a responsive manner to provide mobile-friendliness to the users.
A few years back, these two aspects were not significant for on-page optimization, but are now. Therefore, consult your SEO services provider to create web site specific to your business that loads faster and is mobile-friendly.
The above mentioned 5 factors makes up the most important on-page SEO optimization facets. If you are a web marketer, then you need to follow these ones thoroughly to create a solid foundation to promote your site. And if you are a business owner, opting for services from an SEO company in India, make sure that all these dynamics are being taken care of.
