Dreams on Sale
I sell dreams. And it’s the worst business ever.
No one buys dreams these days. They say they want to dream, I can see the temptation clearly in their eyes. Yet I don’t know why I can’t make them buy one. They say dreams cost way too much. So I tried lowering the price as much as I could. At this point I don’t even care about gain, I just want them to dream. They come close, examine dreams, crave for them. Then they walk away, leaving the dreams unfulfilled.
Whereas I am on the verge of bankruptcy, there are others with blooming businesses. They sell public validation, societal status etcetera. They can set the price as high as they want still people keep coming back to them. These people would do literally anything, from belittling their friends to popping in antidepressant pills for a shred of validation from others.
I think there’s only one business as bad as selling dreams. It’s fear. Nobody wants fear. They say that they have it in abundance, that they never run out of fear. The guy who sells fear became so desperate once that he even tried disguising them. People could spot them anyway. In fact, sometimes they sense fear when it’s not even there. So instead of buying more fear, they want to get rid of some. Yet they seem to cling to it. I know, it’s all so messed up.
I wonder why people spend so much on validation when they can easily pursue dreams at much less cost. Is validation from others that much important? If that’s so, I wonder why they look so sad every time they cross my store.
This is going to be my very last attempt to sell my dreams. I am going to set an entirely different price. They don’t have to make room for disappointment, they don’t have to forgo reality or anything. All they have to do is be brave, once for all. I am going to wait and watch if it works. If it does, ladies and gentlemen I’ll welcome you to a brand new world of optimism.
And if it doesn’t work, I don’t think anything ever will. Maybe dreams do not exist anymore.