Espen Getz HarstadinBrandpadHow to use your web-based brand guideline to grow your brand & company.As a brand guidelines company, we know a thing or two about how digital guidelines can fuel brand growth. To help you get the most out of…May 15, 2018May 15, 2018
Espen Getz HarstadinBrandpadFrom pre- to post-identity.It’s been a couple of months since we had the first designers into Brandpad, and we are finally starting to get some real numbers on how…Feb 12, 2018Feb 12, 2018
Espen Getz HarstadinBrandpadWhat makes a good brand platform?Over the last year, there’s probably no one that has seen or analyzed the usage of more brand platforms (or guidelines or manuals or books)…Jan 22, 20181Jan 22, 20181
Espen Getz HarstadinBrandpadThe official launch of Brandpad.Today, on the 8th of January 2018, we are officially taking Brandpad out of our pilot program and opening up for everyone. It feels both…Jan 8, 20181Jan 8, 20181
Espen Getz HarstadinBrandpadWhat is the value of not making mistakes?Last week a friend told me about what happened when his company brushed up on their brand identity, and how a simple distribution problem…Dec 6, 2017Dec 6, 2017
Espen Getz HarstadinBrandpadA visual identity is more than its assets.For a long time, hosting files in the cloud was a new and more practical way of distributing assets. For brand designers, this offered the…Nov 27, 2017Nov 27, 2017
Espen Getz HarstadinBrandpadIntroducing Templates for Brandpad.With templates, we are introducing a quicker way to craft a guideline. Instead of starting from a blank canvas, designers in Brandpad can…Nov 8, 2017Nov 8, 2017
Espen Getz HarstadinBrandpadA future for brand guidelines.So. Imagine that after some intense months, the brand identity project you’ve been working on is finally coming to an end. It’s been…Oct 16, 20171Oct 16, 20171
Espen Getz HarstadinBrandpadGet personal: How your business model impacts brand loyalty.As an entrepreneur, I’ve learned first hand what will happen to your business if you can’t find the right kind of relationship with your…Aug 23, 2017Aug 23, 2017
Espen Getz HarstadinBrandpadIt’s U, not YOU.Everyone appreciates good design by now. More and more companies are putting resources into making things pretty, and both consumer- and…Feb 20, 2017Feb 20, 2017