Espen Getz Harstad – Medium

Espen Getz Harstad

Espen Getz Harstad
in
Brandpad

How to use your web-based brand guideline to grow your brand & company.

As a brand guidelines company, we know a thing or two about how digital guidelines can fuel brand growth. To help you get the most out of…

May 15, 2018

May 15, 2018

Espen Getz Harstad
in
Brandpad

From pre- to post-identity.

It’s been a couple of months since we had the first designers into Brandpad, and we are finally starting to get some real numbers on how…

Feb 12, 2018

From pre- to post-identity.

Feb 12, 2018

Espen Getz Harstad
in
Brandpad

What makes a good brand platform?

Over the last year, there’s probably no one that has seen or analyzed the usage of more brand platforms (or guidelines or manuals or books)…

Jan 22, 2018

Jan 22, 2018

Espen Getz Harstad
in
Brandpad

The official launch of Brandpad.

Today, on the 8th of January 2018, we are officially taking Brandpad out of our pilot program and opening up for everyone. It feels both…

Jan 8, 2018

The official launch of Brandpad.

Jan 8, 2018

Espen Getz Harstad
in
Brandpad

What is the value of not making mistakes?

Last week a friend told me about what happened when his company brushed up on their brand identity, and how a simple distribution problem…

Dec 6, 2017

What is the value of not making mistakes?

Dec 6, 2017

Espen Getz Harstad
in
Brandpad

A visual identity is more than its assets.

For a long time, hosting files in the cloud was a new and more practical way of distributing assets. For brand designers, this offered the…

Nov 27, 2017

Nov 27, 2017

Espen Getz Harstad
in
Brandpad

Introducing Templates for Brandpad.

With templates, we are introducing a quicker way to craft a guideline. Instead of starting from a blank canvas, designers in Brandpad can…

Nov 8, 2017

Introducing Templates for Brandpad.

Nov 8, 2017

Espen Getz Harstad
in
Brandpad

A future for brand guidelines.

So. Imagine that after some intense months, the brand identity project you’ve been working on is finally coming to an end. It’s been…

Oct 16, 2017

Oct 16, 2017

Espen Getz Harstad
in
Brandpad

Get personal: How your business model impacts brand loyalty.

As an entrepreneur, I’ve learned first hand what will happen to your business if you can’t find the right kind of relationship with your…

Aug 23, 2017

Aug 23, 2017

Espen Getz Harstad
in
Brandpad

It’s U, not YOU.

Everyone appreciates good design by now. More and more companies are putting resources into making things pretty, and both consumer- and…

Feb 20, 2017

Feb 20, 2017

Espen Getz Harstad

Espen Getz Harstad

Founder, strategist and pasta maker. I usually write notes about what I want to remember. CEO of Brandpad.

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