Using AIDA Format to develop Web copy

This is a sample website landing page copy for a lithium Ion Battery manufacturer.

Let us suppose that we are writing for a lithium ion battery manufacturer. Let’s start:

SERVICE IS FREE WITH PRODUCT

Attention: Are you looking for a reliable and efficient lithium ion battery?

Interest: XYZ is the best available lithium ion battery on the market today. It has a discharge rate of up to 90%, more conduction cycles, and better energy density. It is even smaller in size and lighter in weight, easier to transport.

Desire: Not only is XYZ a great product, but it also has a two year of warranty and exceptional after sales service. We are selling you our service and not just the product, so you can be sure that you are getting the best value for your money.

Action: Don’t wait any longer and buy your XYZ lithium Ion battery today. You won’t regret it.