EssinceThe Problem with the Problem with Streaming PayoutsSo, I 100% understand and empathize with my artist friends concerning the low payouts for music streaming. But many are missing a few…Nov 30, 20231Nov 30, 20231
EssincePlaylisting Isn’t Enough: Building Sustainable Music PromotionI agree with the notion going around the music industry that “playlisting is not a marketing plan”. But I might update it to “playlisting…Apr 4, 2023Apr 4, 2023
EssinceBurnout: Why the Hustle isn’t Right for EveryoneIs it possible to just ENJOY social media without being told how to make money online by people who make money online by telling you how to…Feb 9, 2023Feb 9, 2023
EssinceIs a Music Industry Degree Necessary?I’m writing this from the perspective of a college graduate with a BA in Audio Production from Webster University in St. Louis, MO (Class…Aug 31, 2022Aug 31, 2022
EssinceCan We Stop Glamorizing Entrepreneurship? | Why “No Days Off” is StupidAdvocating entrepreneurialism doesn’t have to mean forcing it on people. And what’s up with this “No Days Off” silliness? Is it healthy?Dec 13, 20211Dec 13, 20211
EssinceHow TikTok’s Rising Watch Numbers Affects Sports MediaI read a study the other day that showed TikTok’s monthly video watch hours had surpassed YouTube’s (when monitoring American Android…Sep 9, 2021Sep 9, 2021