Versioning’s Adam is hurt and so is his audience

This is Adam. It’s as much as I know about him.

I don’t know Adam, but he’s been a part of my life for months.

That’s the difference between an executive-driven newsletter and a great communicator. Adam started sending out Versioning, a collection of links, and he’d throw in a few comments. Many of the links had nothing interesting for me. Some of them affected the way I work and my future. Adam was a force in my life.

Versioning stopped coming for a while. No biggy, people take breaks and vacations. Today it appeared once again, but as a note explaining why we hadn’t been getting them. Adam had an accident. He’d been in a coma for a week. He’s in recovery.

I know nothing more than that. I don’t know Adam’s last name. I don’t know what he looks like. “Adam” could have been a bunch of hipster kids sitting in a living room and gathering cool links, for all I knew when I was getting the emails.

But I believe Adam is real, I’d like to meet him, I’d like to chat over coffee.

And I’m hurting for him, his family, his co-workers. Because no group of people could really be Adam. He’s real. He has a last name, he has a family, and things aren’t good for them, and I feel a grief I’d call strange if someone else felt it.

Because — like I said — I don’t even know his last name. But if you blog or have a newsletter, if you’re trying to reach an audience for your product, if you’re company needs a way of building rapport with customers, if you have a cause, then you need to read Versioning. It has a voice. It has a personality. It’s compelling. It gives kudos to sources. It makes fun of itself. It seems to care about me. People make a living writing novels and movies that aren’t as good as a top-notch day of Versioning.

Versioning isn’t a blog. There are no whole paragraphs aside from the sign-off. It comes in email, it has a clever subject line, the links are broken into clever categories, and there might be something about drones, or Star Wars, and with most of the links he’d add a clever note or joke. Just one-liners.

This is what the internet has given us. A way for Adams to reach out to people and create relationships that aren’t real relationships but are real relationships, and the hell with the logic behind this sentence.

I wish Adam a full recovery. I wish his family, friends and co-workers well. And, selfishly, I hope for a return of Adam’s Versioning.

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