SEO sucks! A nebulous set of mystical techniques. Here some tips to start playing

Yes. SEO sucks. For now, you won’t agree. But I promise. It really sucks!

I really don’t understand: we spend lots and lots of money creating the “perfect” website, blog or whatever using the best practices, techniques and tactics. And all based in others websites behaviors or theories from our own head, or from experts on the web. Yes. Say it: you do that. Most businesses burn through thousands of dollars before they get wise about it; wondering how they can break the magic code and get to the mythical Page One of Google. And after all, you ensure high audience discoverability, right? Just publish the content and wait for miracle happens: top page rank on Google. WTF guys! No!!!

Even paying for Google and when Google says you are paying to be on the first page, it is not guaranteed.

OK. You may not even think about it. But your agency probably do. But it is not your or the agency fault. And don’t feel bad. There isn’t usually just enough truth (or something that sounds very much like it) in SEO presentations around our networking to sound like legitimately good info. Why not feel bad? SEO is a mystical bullshit that no one (probably not even Google!) can say what really works today or in the future. And it makes sense: SEO is a living subject that you will NEVER get closer to be the king of the page rank for a long time. Google says that Its search engine is based on more than 200 facts involved in the ranking algorithm. Otherwise, it will be too easy for unscrupulous content makers be the number one on Google.

“SEO is a mystical bullshit that no one (probably not even Google!) can say what really works today or in the future.”

Link building for example. Once upon a time… Link Building was the key to a good page rank. And so, every single person on the web starts to publish link to your website on every single blog comment feed. Spent lots of money and time… And it worked. A couple of months later it wasn’t woking anymore. Ohhhh poor little guy… :(. And nowadays, link building is back again. Reformulated. vitaminized to make you spend money and time AGAIN to review your strategy. Some experts now say that link building is among the top task required to search ranking. Until when?

So if you are starting on this SEO world with your website or blog, here are some tips to start spending your precious time and money to improve the visibility and interest of your content on the network for real:

Do the basics

Let’s be practical. Skipping the basics of SEO will only leave your website’s foundation a mess and prevent you from fully maximizing revenue opportunities.

“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” – Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital.

Make relevant and exclusive content

Does your site have good enough content to link to or do other authoritative site use your website as a reference or cite the information that is available? Make sure your are creating exclusive content with enough information that draws attention of other influencers.

Content that works for Google

Remember to create content using the main features of any digital content:

  • Choose a theme to write about. And focus on that. The more content you publish on the same subject/theme, the greater the interest of google if someone search for that topic.
  • * Don’t forget to define a good title for the content. Use main keywords about your theme on the title.


Use/define keywords as tag. But only the relevant ones. Keyword stuffing: Overuse of keywords on your pages is not what Search Engines are looking for.

Performance and User Experience

How fast is your site? Is It working properly on mobile? Before start working on SEO, check the website performance. Google will not promote or recommend a website if it is not loading, with broken links or with a bad experience on mobile (if the user search on a mobile device).

We can also improve your website on Search engines taking care of your metadata, domain names, non-text content, rich-media, social sharing etc… But as I said: SEO sucks and every single day we have something new to talk about it. Stay tuned!

Haters gonna hate. I’m not an expert but this is my experience. And I truly believe this is the truth. Hope you like it. Helpful for your daily work? Follow me. More to come.