Esther GohA return to my rootsWords have always been my currency. I’ve learned almost everything I know through reading. And I’ve earned almost everything I ever made…Jan 19, 2021Jan 19, 2021
Esther GohThe one Facebook metric that actually mattersRunning a Facebook ad campaign opens up a whole world of metrics. There are so many stats available — but which ones should you look at?Nov 28, 2018Nov 28, 2018
Esther GohAn quick intro to Pinterest ads for beginnersPinterest — it’s not just about food and fashion! After a short experiment using Pinterest ads to drive traffic to blog posts in the…Nov 18, 2018Nov 18, 2018
Esther GohSense check your next campaign with these influencer marketing research toolsChoosing the right influencers is the key to a successful influencer marketing campaign. You might take your message to their audience via…Nov 4, 2018Nov 4, 2018
Esther GohRemarketing on Facebook? Build these audiences into your retargeting strategyAre you using Facebook Custom Audiences to their full potential? Building warm audiences based on Facebook post engagement, traffic to…Oct 29, 2018Oct 29, 2018