Want To Become A Growth Hacker? 5 Tips You Don’t Want To Miss!

It’s only been five weeks since I started the 7-month Growth Hacking Traineeship at The Talent Institute, part of the B. Start Up School Amsterdam.

Wait.. What? “Growth Hacking”? 🤔

Before I go on, let me give you a quick grasp of what Growth Hacking actually is. Sean Ellis, who coined the term in 2010, said “A growth hacker is a person whose true north is growth.”

Growth hacking is a relatively new and still evolving term. Until now, growth hacking is best understood as a combination of three fields: creative marketing, automation & engineering, and experiments & data.

Growth Hacking: a combination of three field

Now that you know a little bit more about what growth hacking is, here are 5 tips to kickstart your growth hacking career!

1. Hack like a pirate (AARRR!)

The AARRR funnel was created by Dave McClure, and dubbed the pirate metrics, after every pirate’s favorite’s phrase: Aarrrr!

Here’s what it’s stands for:

  • Acquisition: Where are users coming from?
  • Activation: Do users start interacting?
  • Retention: Do users keep coming back?
  • Revenue: Are you making money?
  • Referral: Do users tell others?

Defining the different stages of the AARRR funnel for your business is crucial, for it will give you a solid basis of your work as a growth hacker.

Here’s what you can do with it:

2. Be customer obsessed

Knowing exactly who your customers are is so important! I can’t say it any better than Sean Ellis did:

“sustainable growth comes from understanding your best customers and how to find and acquire more of them”

If you don’t know who your customers are, there is no way of tailoring your acquisition channels to get people to find your product. And remember to be as specific as possible. If your customer is everybody… your customer is nobody!

3. Take loads of walks

Now that you’ve defined your customer, it’s time to find out what your customer actually wants! The answer is not in your head, but in your customers head. So… Get out of the building! Take loads of walks and talk to as many of your potential customers as possible.

This is extremely important, because you want to be as sure as possible the product or service you’re trying to sell, is something people will actually pay for. You can hack as much as you want, but if the product doesn’t sell, it won’t make a difference.

Just remember: Build products people want!

4. Keep calm en love data

Just like you don’t know what your customers want, you don’t have answers to other questions in your head either. What I mean is that you shouldn’t base your decisions on what you think is best, but base them on cold hard facts — based on data! This means testing, testing, testing and then some more testing. Build, measure, learn should be your favorite saying.

Build, measure, learn…

5. Embrace your losses

Not every test or experiment will be a success in the sense that the outcome will be as you would’ve hoped or expected. Just remember that those outcomes are successes too. Because what can you do with any outcome? Learn.. and build, measure and learn again!