Esther Pomerantz – Medium

Esther Pomerantz

Esther Pomerantz
in
UX Planet

Big Tech’s Secret Weapon

How the lethal combination of a manipulative design pattern and an insidious algorithmic concept enable apps like Facebook, Instagram, Tik…

5 min readDec 17, 2021

--

Big Tech’s Secret Weapon

--

Esther Pomerantz
in
UX Planet

You know you are a UX designer when…

10 signs you are a UX designer

2 min readSep 7, 2020

--

UX Design

--

Esther Pomerantz
in
UX Collective

Easy UX does not mean good UX

As UX designers, we should always aim to make things as easy as possible for users, right? Wrong. Here’s why.

4 min readJul 28, 2020

--

1

Staples big red Easy button

--

1

Esther Pomerantz
in
UX Collective

How Amazon, Airbnb, Netflix, and Uber have become so successful

The secret to how Amazon, Airbnb, Netflix, and Uber became industry game changers.

4 min readApr 25, 2020

--

Airbnb, Netflix, Amazon and Uber apps

--

Esther Pomerantz
in
UX Collective

5 tips to improve your system feedback

When users interact with a product, be it by clicking a button, sending a message, submitting a form, or adding an item to their cart…

5 min readJan 12, 2020

--

5 tips to improve your system feedback

--

Esther Pomerantz
in
The Startup

10 Usability Heuristics: Exemplified

Ever wished you had a set of clear principles that you could look to in order to help ensure that your product or design is as user…

8 min readDec 23, 2019

--

10 Usability Heuristics: Exemplified

--

Esther Pomerantz
in
UX Collective

How avoiding feature bloat can improve your product

Picture this. After years of faithful service, your good old coffee machine has finally stopped working. In search of a new one, you spend…

3 min readDec 5, 2019

--

How avoiding feature bloat can improve your product

--

Esther Pomerantz
in
The Startup

Good Design Vs. Good UX Design

When you hear the term “UX Design”, you might conjure up mental images of well designed websites, apps or interfaces. You might picture…

3 min readNov 21, 2019

--

4

--

4

Esther Pomerantz

Esther Pomerantz

UX designer, app creator, cake decorator, music enthusiast. Passionate about employing technology to help people succeed in their day-to-day lives.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams