Published inBootcampTricked, Nudged, Hooked: The Rise of Extreme Persuasion in Everyday Apps.You didn’t choose that offer. You were nudged into it. You didn’t decide to open the app again. You were triggered. And that ₹499 combo you…Jun 25Jun 25
Published inBootcampClarity Over Consistency: The Bold UX Gamble That Paid Off for MTN NigeriaIn design, consistency is treated as sacred. It reduces friction, creates predictability, and helps users build mental models that scale…May 23May 23
Published inBootcampDesigning for Scale and Trust in India: The Gati Vendor App Story“When people navigate a product through memory and habit rather than understanding its text, how do you redesign it without breaking their…May 22May 22
Published inBootcampDesigning for Fandom: How One Insight Reshaped the IPL App ExperienceWhen redesigning the official IPL app, I stumbled upon a user behavior that reshaped how we approached the entire experience. It was a…May 22May 22
Published inBootcampFrom Policing to Purpose: Rethinking AI Detection in the ClassroomIn today’s academic landscape, professors have become more than educators. They are investigators. With the rapid rise of generative AI…May 21May 21
Published inBootcampDesigning for RTL Audiences: Lessons from Gamers8 and Cross-Cultural UXWhen I led the UX design for Gamers8, the world’s biggest esports festival held in Saudi Arabia, I knew we weren’t just designing a…Nov 26, 2024Nov 26, 2024
Published inBootcampHow I Applied My UX Design Skills to Initiate a Restaurant.I’m a full-time UX professional with an entrepreneurial mindset. After settling into my job, I ventured into opening a restaurant with the…Feb 6, 2022Feb 6, 2022
Impact of Company Size and Industry on UX Designer Roles and Responsibilities.Over my five years of experience as a UX designer, I’ve observed significant variations in the roles and responsibilities depending on the…Jan 22, 2022Jan 22, 2022
The Himalayan encounter: Challenging yet Transformative.The travel agency we engaged for our Ladakh tour uses the tagline, “In the Himalayas, you discover yourself.” This sentiment resonates with…May 29, 2021A response icon1May 29, 2021A response icon1
