By Ethan Soloviev
With the Regenerative Economy Collaborative

I have previously documented the funds that explicitly state they are investing in regenerative agriculture (here and here). But is their approach to investing in and of itself regenerative?

Consider the following conceptual framework, which describes the Four Levels of Paradigm that underlie (usually unconsciously) the thinking and actions of investors around the world. …


Welcome to the first graphical map of the Regenerative Agriculture Industry.

Companies, investors, organizations, and farms are included in this map based on the following criteria:

  1. They explicitly use the term “Regenerative Agriculture” or “Regenerative Farming” in public-facing communications.
  2. Or they invest financial capital into an entity meeting Criteria 1.
Hear Ethan & Koen discuss the map in the December “Investing in Regenerative Agriculture” Podcast!

Why this criteria?

As I’ve described elsewhere, there are multiple divergent meanings of “Regenerative Agriculture” in use today. Instead of subjectively applying any particular definition, I’ve chosen to start with a simple objective approach: Who is using the term?

While this may seem overly simplistic, it turns out that even using the term…


The brilliance of biodiversity: A red-fleshed apple variety (‘Alma-ata’) from the wild apple forests of Kazakhstan.

Finally, biodiversity is having a moment.

At the UN Climate Action Summit in September, Emmanuel Faber, CEO of Danone, announced the launch of the One Planet Business for Biodiversity (OP2B) coalition, stating, “We thought we could engineer the life that we needed and kill the rest in the fields. The resulting monocropping consequences are standing right in front of us.”

Government and large-scale business decision-makers are coming to terms with two sides of a coin of ecological reality: Biodiversity has immense inherent value on our planet, AND the ongoing devastation of biodiversity will drastically decrease global human quality of life.


Curated top stories in Regenerative Agriculture, Business, and Investing • regenerationnewsroom.com

Regenerative Alcohol, Carbon Negative Beef, and 1 trillion trees …

Want to hear the audio highlights of this month’s news? Listen to the Regeneration Newsroom Podcast, a joint venture with Investing in Regenerative Agriculture. Link

Existing and potential forests on planet earth — Image from Tom Crowther, ETH Zurich.

Regenerative Agriculture

“Are we entering a new era of regeneration?” Not fast enough. Link

Interesting place for Regen Ag to show up: Chemical & Engineering News. Mostly the article touts standard conservation and sustainability approaches, but it does have a nice little chart of different corporate strategies — similar to the “Regenerative Agriculture Industry Map” that I am building. Link

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Curated top stories in Regenerative Agriculture, Business, and Investing • regenerationnewsroom.com

Food Companies Lead, $24 Billion in Regen Ag Database, New Soil Carbon Standard…

Want to hear the audio highlights of this month’s news? Listen to the Regeneration Newsroom Podcast, a joint venture with Investing in Regenerative Agriculture. Link

Regenerative Agriculture

Important: A new standard for putting carbon in the soil. The Soil Carbon Initiative is backed by Ben & Jerry’s (Unilever), Danone North America, and MegaFood, and have just released their draft standard for public feedback. Comments are due by May 5th. Link

(Note: If you weren’t at Expo, they’re doing a webinar to describe the standard — register here)

Newly released: A comprehensive…


I’m writing a more complete and expanded version of this article, including graphics and structured analyses of these lineages. Sign up for my mailing list if you want to read the finished version.

There are 5 primary intellectual and practical Lineages of people who are using the term “Regenerative Agriculture”.

Each lineage has a different definition, farming philosophy, and approach to growing their community. In the last year, one of them is quickly (but quietly) out-growing the others.

This article will help you clarify what people are talking about when they use the term, and what perspective they are coming…


Curated top stories in Regenerative Agriculture, Business, and Investing — a free monthly newsletter by Ethan Soloviev — RegenerationNewsroom.com

Land Degradation — Image Credit Tomasz Stepinski, University of Cincinnati

Global Land Degradation, Gucci Goes Regenerative, and Why Certifications Don’t Work…

Want to hear the audio highlights of this month’s news? Check out a new joint venture between Koen van Seijen and Ethan Soloviev, the Regeneration Newsroom Podcast!

Regenerative Agriculture

New map of global environmental degradation in a peer-reviewed journal — important up-to-date information for arguments about WHY regenerative agriculture is important — Link

30 for 100: Savory launches a new global campaign to transform landscapes. Link

The four E’s: “ethos, economy, elegance and empowerment”. It’s been curious not to hear much from Joel…


Curated top stories in Regenerative Agriculture, Business, and Investing — a free monthly newsletter by Ethan Soloviev of ethansoloviev.com

The Future of Carbon Measurement, Regenerative Meat, Australia Rising

Want to hear the audio highlights of this month’s news? Check out a new joint venture between Koen van Seijen and Ethan Soloviev, the Regeneration Newsroom Podcast!

Regenerative Agriculture

Epic: First product with ecologically regenerative meat hits the market. As I covered last month, Savory Institute has been hard at work for 2 years prototyping it’s Land-to-Market™ verification program in close collaboration with hand-selected brands. Now you can taste the results. Link

“Turning around 4 disastrous years with regenerative agriculture” — Dakota Farmer…


I’m hoping all sorts of people are out there watching Regenerative Agriculture videos! Photo by JESHOOTS.com

Out of a total of 35 videos recommend, 6 rose to the top. I grouped them into two categories: “Start Here” (~20 minutes or less) and “Go Deeper” (Usually 1 hour or more).

If you want to add your vote (or recommend another video!), check out the “Methodology” section below for a link to the public spreadsheet and original posts.

Start Here

Videos 20 minutes or less in length

  1. How to green the world’s deserts and reverse climate change

2. Life in Syntropy

3. Greening the Desert

These top videos on regenerative agriculture have been viewed (according to YouTube…


This weekend I gifted a fellow farmer a chestnut tree. As I was driving I was thinking,

“What is this tree worth, really?”

So I did the math. A chestnut tree starts yielding nuts at around 10 years old. (They may produce sooner, but I’ll be conservative here.) Some chestnut trees can live to more than a 100 years old. Again I’ll be conservative and say that this tree will produce 50 years of crops.

Ethan Soloviev

Chief Innovation Officer @ HowGood.com, Farmer @ HighFallsFarm.com, Author @ EthanSoloviev.com

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