Throughout learning and practicing UX design, I have always used the word user when referring to the target audience. However, after reading a short article on UX soft-skills by Dawid Tomczyk, I realized that that term means more than what it looks like. A User is described as “a person who operates something, especially a computer or other machine” and the keyword in that phrase is “a person”.

The overall goal of a UX designer is to solve for a user-friendly design that fulfills a business’s needs. …


As we all know research is what drives and fuels a UX Designer to generate a user-friendly design for their clients. However, with a sea of jargon, Metrics and Analytics seem to stick out the most. Why is that? Are they the same thing? Is one better than the other? Are you getting tired of these questions? I know I am getting tired of those questions, but they bring up a good point.

Metrics and analytics are key tools that are used for both UX designers and the client as well. But what is the difference between the two? First…


In recent events, COVID-19 is affecting everyone and everything in sight. It has been a few weeks since it has gotten worse and yet people are still trying to live their lives without realizing that they are not helping the situation right now. However, that is not what I will be talking about today. Instead, I would like to talk about another virus that is spreading at the same rate a COVID-19: hysteria.

Hysteria and COVID-19


Design by Dana Lu via danalu.ca

The low down

Last Thursday, I was looking for a candy brand that was certified gluten-free for my girlfriend and I ended up stumbling on Smart Sweets. This is a candy brand that makes candy from all-natural ingredients and ensures that there are no harmful additives, sugar alcohols, and additives to this product. Therefore, their candy is simple, clean, and fun, just like their website.


“Good Design is good Business” — Thomas J. Watson, Jr

User Experience is more than just making the target audience happy with the products and services. With a good user experience design, it can ultimately help a business’s brand!

Few things with Branding

A business’s brand is more important than ever now. A brand defines how different the company is from others and gives an idea about what the company is like. Therefore, no matter what size it is, there needs to be a good design.

Here an infographic to show the many other touchpoints via “Brand Identity Design”

Every business has multiple touchpoints (interaction between a business and its customers) and these…


Ultimately, I am trying to “sell” the idea of changing the functionality of the hamburger menu. The relationship between the design community and the hamburger menu is loose. This menu made it easier to design and develop for a modular concept, but that was the solution that came out towards the late 2000s. By today, there should be more exploration of the navigation concept. With that said, there is exploration in the field, but it is more in the design of the hidden menu itself.

If this way of navigation has been being used for over 10 years and the…


The prepping has been done, the surveys have been created, and I am ready to start the first phase of my thesis (woah I know).

I decided to model my thesis workflow and schedule off of the UX workflow I developed at last summer internship, Fingerpaint, when I was a digital strategist intern. To develop this, I researched popular UX workflows from In-house design teams, UX Design agencies, and some UX books. After all this reading, it came clear that at the end of the day a UX’er needs to pinpoint the problem, understand why it is a problem, and…


Hello Medium!!!

My name is Brian Etheridge, and I am starting on a journey that every senior art student dreads, the final chapter in college: Senior Thesis. The focus of my thesis is how hidden navigation, in web design, is decreasing the discoverability and web analytics of the sites.

Hidden navigation has been an avid design element since the emergence of mobile websites. In particular, the hamburger menu has been the main culprit of this decrease over the years. What is a hamburger menu? Well, it is not a fast-food menu filled with burgers (sadly). …


Our chef: Jean Piaget and his ingredient → equilibration

“The individual acts only if he experiences a need, i.e., if the equilibrium between the environment and the organism is momentarily upset, and action tends to re-establish the equilibrium, i.e., to re-adapt the organism (Claparède).”
Jean Piaget, The Psychology of Intelligence

Jean Piaget via Mind Philosopher

Jean Piaget was a Swiss psychologist and epistemologist.

He was best known for constructivism; and his associated theories of cognitive development.

His theories can be roughly broken down into three parts: Schemas, Adaption (processes that enable the transition from stage to stage), and the Stages (of cognitive development) (simplypsychology).


Presenting anything to people is always nerve-racking. Personally, I get nervous when I present but it is the type of nervousness that helps me be a better presenter. Nevertheless, presenting is hard.

When presenting a design, it is mostly trying to convince the client that this design is the only way to go. It is similar to selling a car, computer, or any other product out there. However, there is one difference. When a salesman is trying to convince that is the car for them, they are nice and agreeable. When a designer is selling his design, he needs to…

Brian Etheridge

TCNJ Interactive Multimedia Major & Graphic Design Minor | Technology, Design, and Music Enthusiast | UX/UI | Tea Head | Email: etherib1@tcnj.edu

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