Promotional Flyer Reflection

Since discovering Canvas I’ve started using Publisher a lot less. For the most part, I find it easier to use their slick templates/tools instead of cobbling something together. The one thing I do find convenient about Publisher, however, is the ease of finding images. With Canvas, you get what they have pre-loaded, which is usually good enough, but not always.

IGD logo… tried to make it smaller on this blog post, but couldn’t…

I tried to follow the design principles introduced in Williams’ book — focusing on a clean layout, single font, complementary colors, etc. I also tried to match the color of the official IGD icon to the colors available in Publisher, but I couldn’t figure out how to get ColorZilla to work with it. Does it only work with webpages?

Anyway, I think I matched the colors closely enough. The flyer is pretty blah overall, but I didn’t want to go overboard with images. I don’t have a design background, so in this case, less tinkering was more. I did know that I wanted the logo to stand out, especially since the flyer was geared towards students in my fictional K-5 school. Hopefully students would see the flyer around school and remember the fun logo, which would then be reinforced through reminders over the daily announcements and shout-outs about the event from teachers.

Limited color scheme + clutter above and to the side.

Because I’ve used Canvas before, I decided to give Smore a try for part 2. In general, I like the look of the templates and ease of use of the site. However, there’s not as much room for customization as I expected (like in Canvas). You are pretty locked in to a specific grouping of backgrounds, fonts, etc., which is good if you don’t have a super-specific vision for how your final product needs to look. I was also disappointed that you couldn’t manipulate the size of the images as I wanted to make the official IGD logo bigger to match the Publisher flier. I also wanted the colors in both flyers to mirror each other more closely, but again, you’re pretty limited with what you get in Smore. And while Smore does provide a nice end product, I’m not thrilled with the extra clutter you get along with it.

Pop-up clutter.
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