Workshops Session B: User co-created innovation

TUCTE17

Insights in passenger needs and (innovative) ideas through co-creation

Facilitator: Evelien Marlier, European Passenger Federation, CIPTEC

The session provided tips and tricks on how to involve users in the project, by focusing on two techniques: co-creation workshops and crowd-sourcing campaigns. The workshop offered valuable insights in passenger needs and requirements and engaged participants in an interactive session to evaluate the best (innovative) ideas that came out of the CIPTEC-crowdsource campaign to improve the public transport. The experts rated 22 innovative concepts that came out of the CIPTEC-collective intelligence process. The top 5 rated ideas were:

1. Data mining tool. Data collected during service is exploited so as to improve public transport services’ planning and operational aspects, e.g. service planning according to real needs; promptly plan a maintenance action and avoid failure during the service; optimization of on-board control activity against payment evasion, etc.

2. Advanced e-ticketing system (if privacy is respected). Travel with public transport without ever checking in or out. This idea promotes an improved customer journey experience through implementation of Beacon technology. This technology is based on Bluetooth beacons in mobile phones that have several advantages compared to NFC technology. It uses less power than NFC and can communicate at a further distance. The beacon detects if you enter or exit a vehicle and your travel cost will be calculated accordingly and displayed in a web application. Incentives for PTO’s and PTA’s to share data.

3. BLIMP (feasibility?). The BLIMP Bus Lane (Bus Lane with Intermittent Priority) is a dynamic bus lane. They operate only when a bus is going to cross the street in which the operation is to be applied. When a bus is going to approach the bus lane both vertical & horizontal marking will be activated in order to inform drivers about using a different traffic lane of the road. After the bus transit from this specific road section the bus lane will be part of the general traffic again.

4. Flexible pricing. Provision of customized pricing options for people with different transportation needs — e.g. individual travellers, business travellers, frequent travellers, tourists, international guests, etc.

5. Integration of entrance tickets (exists already but should be applied in more context and for more user groups e.g. tourists…). Entrance tickets for social events (i.e. concert, sport, museum, etc.) will include the use of Public Transport for the whole day (free of charge).

Making decisions about travel in the future.

Facilitator: Tom Cohen Senior, UCL Centre for Transport Studies, CREATE.

Humans are habitual creatures and make most of their journey decisions without much thought. But new transport options and increasingly sophisticated decision-support tools could change this. CREATE helps cities to decuple economic growth and high mobility from traffic growth, and to create a sustainable transport system. CREATE helps identifying the starting stage and promote an evolutionary transport policy development process through the three stages:

Stage 1: cities with pro-car policies are characterised by rapid urban economic growth linked to the growth of car ownership and use. They prioritise major road building and new car parking.

Stage 2: cities facing problems associated with increased car use, such as congestion and pollution, introduce policies to provide better public transport alternatives and limit car access to city centers.

Stege 3: Cities aspire to become “liveable cities” by encouraging street activities, relocating road space to public transport, and promoting walking and cycling.

New consumer behaviour — new business opportunities. SocialCar in the sharing economy.

Facilitator: Massimo Marciani, FIT Consulting, Social Car

The sharing economy has rapidly gained in importance over the last few years, affecting traditional market sectors including mobility and logistics, retail and consumer merchandise, tourism and leisure. SocialCar, a European research project funded by Horizon 2020, pursues the mission to kick-start business models in the passengers’ mobility sector capitalising on the sharing economy. The project develops a user-oriented platform for planning, booking and integrated payment combining carpooling and other on-demand services with regular collective transport, in an effort to mainstream the concept of a public-private co-modal urban transport. Business analysts devise concepts for viable and bankable service models, which can ripple out across Europe.

At the TUCTE workshop, on 23/05/2017 in Brussels, SocialCar brought together a number of experts in an open debate aimed at validating the project’s business models and testing their sustainability. The experts identified three fields which require further attention when shaping the future of the shared mobility paradigm: the empowerment of small and medium-sized businesses, user-centric innovation and the need for data sharing. In this context, suggestions came for taking into account social and privacy aspects when shaping the business models and to reuse part of incomes in promoting sustainable models in urban mobility: this could be an interesting driver able to differentiate SocialCar from other similar businesses and to approach co-modality with a special attention to accessibility, in order to raise the interest of Public Authorities.