The AI Controversy: Can Chat GPT Be Used In UX Design?

By Aybüke Sultan Özbek UI/UX Designer, Etrexio

3 min readJan 17, 2023

I will tell you about my experience using chat GPT in UX but let’s first ask chat GPT herself what she thinks! ( yes I think she’s female )

So she says two things:

Generating text for UI elements

Developing user scenarios and personas

And I especially love the part where it explains that it is a complementary tool that has to work with human creativity. I couldn’t agree more with this. So how have I experienced using chat GPT in my UX design process?

Let me tell you.

I mostly used this tool in the second scenario she gave me. I have generated personas and user scenarios for some products I’ve been working on. And let me tell you… they were accurate.

Of course, I absolutely can’t say they can replace UX research. I can say that this tool helps you save so much time. An important fact when using GPT is that you need to know how to use it. Make your questions as specific as possible.

For example, when I am working on an app and I need personas I can achieve this by being specific about what the app is about and what the main features are. By doing this I was able to generate some accurate and diverse personas.

One of the things I like the most about this tool is that it saves its answers and you can build on them. For example, when GPT had generated 5 personas for me I can ask her to create job stories or even interviews for these personas.

Like I said before it’s a great tool but only for starting you can’t completely build a product based on what the outcome is of GPT. You take everything with a grain of salt because there is not a person in front of you. An important factor that you can meet when you convey interviews is emotion. Although it’s based on real data this is lacking with GPT. So don’t forget to really test your product with the user.

Although I have not used the first suggestion of GPT I do have an opinion about it… I think it’s great. Especially when you’ve just started on a design it can lead you in the right direction by giving suggestions for some of the text input. Which is generally the same in some elements. I can safely say that this would be something I would do in the future. Not only for content you’ve got a hard time finding but also for things like country codes etc.

In conclusion, GPT-3 has the potential to be a powerful tool for UX designers. From content generation to user research, it mostly saves you time, improves consistency, and even identifies new design opportunities. However, it should be used along with other UX design methods like best practices and the product should be validated by user research and testing. GPT-3 is a tool to be aware of, but not the only one we should use in our design process.




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